A Guide to Four Free and Effective Book Advertising Methods

If you have just published your first book, then you should move to the next step and look for innovative book advertising ideas if you are to have a mark in the industry. No matter how brilliant your writing is, it will be wasted if you do not have access to the people who are most likely to buy and cherish your books. The book advertising methods outlined below will work for both electronic books and those available in print form.

1. Social Media Pages for Book Advertising

Any self published author who ignores the power of social media is in danger of sinking to oblivion. These platforms of interaction provide innovative ways to engage with your established readers and to reach out to new ones. Begin by creating a good profile or page featuring your published works and your own personal information. Ensure you place information that is engaging and which connects to the fans in a way that will keep them coming back for more. Today Facebook even offers the option of creating a social shop on the site. It is a great way to sell the books on one of the most popular websites in the world at virtually no cost at all.

Book advertising on social media is an art that calls for both persistence as well as caution in how often it is used. While regular updates and sharing of content will help you reach even more readers and potential buyers, it must not be overused. The day this happens, you will realize that there is a thin line between consistent social media sharing and irritating spamming of your customers.

2. Video Sharing Sites

Video content sharing websites such as YouTube and DailyMotion are other avenues that offer writers access to thousands of readers at no cost at all. Establish a channel for free and make short but interesting videos that will help to engage with your readers. To ensure that your shared videos make for good book advertising options, ensure you make up interesting descriptions with the proper keywords but still ensuring they do not sound too plastic. It also helps if you can ensure you keep updating content on the websites regularly. To ensure that the videos serve as proper advertisement for your books, ensure you post at least one video every week.

3. Email Newsletters

Reaching your customers through email provides an innovative way to advertise books without spending too much money at it. If you have the time and skills to design email newsletters with graphics and HTML elements, you can take a few hours every week and craft emails to keep your fans with the latest on the books you are advertising.
Designing and sending your own emails can be difficult to pull off and the benefits you reap may not justify the costs and time used at the task. You can however opt for online based mailing services to send the newsletter regularly for free or at minimal costs. Constant Contact and MailChimp are by far the most widely used email newsletter services to reach out to online audiences. Each of the services is  easy to setup and customize to fit your marketing needs. As you test their effectiveness, you can begin with a free trial offer from whichever service you opt for.

According to the best practices in the industry, it is more effective if you choose to only send emails to subscribers who opt to enter your mailing list by choice. You can request for them to sign up for the service on your website or on your social media pages. If you are just beginning, you may harvest emails using secondary sources but this can be risky as you may be blacklisted for spamming.

The most effective email newsletter book advertising campaigns are based on attractive templates and graphics. You can either opt for predesigned templates on the sites or create some of your own. The sites allow you to have plenty of options in the kind of graphics to use, typography as well as media that will prompt your readers to take action.

4. Email Signature

Your email signature is not just a great way to sign off your business mails. It offers you adequate leeway to incorporate links to your selling website and other stuff too. It is now possible to create intuitive signatures that incorporate buttons and clickable icons to your offer pages on both social media and content sharing websites.

William Yatscoff is marketing manager and editor of Bookkaholic Magazine. A magazine designed for readers that helps writers get their work into the world and market their books. Please see the site for book advertising information.

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