Every Day a New Day

January is the month for new beginnings. And February is the month for falling back into old habits. Every fitness center manager knows that the volume of new and attending members swells early in the year, but things soon go back to normal. And the author or entrepreneur whose twelve-month marketing/business development plan is still on schedule by June is the exception to the rule.

Why do we let our resolutions die without so much as an R. I. P.?

Perhaps because New Year’s comes only once a year. While “doing it annually” is fine for medical checkups, the “health” of life’s overall balance requires more frequent attention. However clearly we see the beginning and the desired end, nobody gets from one to the other without giving the midpoints due attention. You can’t sell a book if the full text reads, “Once upon a time they lived happily ever after”; you can’t make Christmas come early by turning the calendar from January to December; you can’t walk from Chicago to Houston in three giant steps; and you can’t put “earn $100,000 next year” on a resolutions list and consider it as good as done. If you’re serious about that $100,000 goal, don’t just work hard and hope to hit it: figure out specifically how you can do $2,000 worth of work every week. This also helps you temper enthusiasm with a realistic viewpoint; if you’ve sold nothing yet besides articles, “write a full book manuscript and send the proposal to my first-choice agent” is a more achievable goal than “make the New York Times bestseller list.”

Breaking goals into smaller and more manageable tasks has another advantage: it encourages us to work toward our goals every day. And making every day count gives us something to get up for in the morning.

Resolution for the New Day

I will use today to its fullest.
I will accept its opportunities with gratitude and use them wisely.
I may not accomplish great things today, but I can take one step toward something great.
I will take that step.
I may not be able to meet all my goals today, but I can advance farther toward those goals.
I will not be distracted from them.
Today is all I have for now.
I will not squander or devalue it.
I will use it as the precious one-of-a-kind treasure it is.

Katherine Swarts
Spread the Word Commercial Writing
“Anything Worth Writing Is Worth Writing Right”


  1. Katherine Swarts says

    I’d be interested in comments on how you stay on track toward your goals. Especially the ones related to increasing book sales!