eBook Evolution: An Author’s Alternative

Publishers around the world receive thousands of unsolicited manuscripts a week and publish less than 2%, dashing the hopes of thousands of would-be authors.

We’ve all heard the struggling beginnings of well-known writers. Harry Potter author J.K. Rowling received 17 rejections and Stephen King’s best-selling novel, Carrie, was discarded by over 30 publishers. Writers are now taking advantage of the eBook evolution and are no longer at the mercy of publishers.

Fed up with agent and publisher rejections, new and established authors are creating eBooks and selling them on Amazon.com, Barnes & Noble, Apple’s iBookstore and through hundreds of online eBook distributors. They keep most, if not all, of the profits and enjoy the Internet’s global reach and sales potential.

eBooks stands for electronic book, a downloadable file read or printed off compatible electronic devices such as computers, personal digital assistants (PDAs) and wireless reading devices such as the best selling Amazon Kindle and Apple iPad. What iPod and iTunes did for music and audio, the major online book distributors and their eBook technology will do for readers and writers.

According to the Association of American Publishers, publishing houses recognised the potential of eBooks in 2004 when the medium experienced explosive sales growth. In 2009 the International Digital Publishing Forum’s statistics for a nine month period puts eBook revenue at $109.9 million for traditional publishing houses. A phenomenal 2,646 per cent growth in just seven years.

This figure excludes the thousands of individuals self-publishing and marketing their eBooks and the data only represents trade eBook sales via wholesale channels so in reality retail numbers may be as much as double the above figures due to industry wholesale discounts.

Best selling eBook authors of How to Write and Publish Your Own eBook, Jim Edwards and Joe Vitale, say the three main reasons why people write eBooks are to: share their story with others, build an income or gain prestige amongst customers and peers.

Combined with a simple marketing formula, eBook publishing can be lucrative as evidenced by Vitale, “I earned over $45,000 in three months from my marketing eBook.” Renowned author Stephen King added to his fortune when he discovered the online world and shook the publishing industry. Within 24 hours of announcing his online short story, which sold for $2.50, more than 400,000 people bought it. It was reported that King made more than a million dollars within three days.

Bestsellers, such as King, help overcome the misconception that eBooks are written because the writer couldn’t get a ‘real deal’ with a publisher. eBook authors range from Eclipse’s, Stephenie Meyer to Aunt Sarah sharing her quilting expertise.

Combined with simple marketing techniques, authors gain the satisfaction of sharing their story while visualising their ascent up the Amazon.com eBook bestseller list.

Madisen Harper is an international bestselling co-author, speaker and life enrichment mentor. Her 15 part course teaches people how to research, write, publish and promote your own eBook or electronic product. Visit http://www.createebooksnow.com/ to find out more and subscribe to get eBook free tips.