David Krueger MD – Author Interview

What is your most recent book? Tell us a bit about it.

McGraw Hill recently released my latest book, The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life. The book is a guided tour to the subconscious meanings we give money, the conflicted ways our brain deals with money, the reasons we tend to make the same money mistakes over and over – and most importantly, how you can change all that. Since August 2009 it has been translated into nine languages, and is a business bestseller.

Tell us something about yourself.

I am an Executive Mentor Coach, and CEO of MentorPath, an executive coaching, publishing, and wellness firm. My approach integrates the insights of psychology, neuroscience, and professional coaching to help professionals and executives write the next chapter of their business stories. I have authored sixteen trade and professional books on success, wellness, money, and self-development, and seventy-five scientific papers.

I also am Mentor/Trainer Coach and Dean of Curriculum for Coach Training Alliance, and am founder and Director of my own licensed, specialty-certified New Life Story™ Coaches, with trained professionals worldwide: www.NewLifeStoryCoaching.com

I formerly practiced and taught Psychiatry and Psychoanalysis and was Clinical Professor of Psychiatry. I was listed in The Best Doctors in America (Woodward/White, Inc. Publishers) annually from 1996-2002, and was listed in America’s Top Psychiatrists (Consumer Research Council of America, Washington DC). I founded and served as CEO for two healthcare corporations, co-founded a third startup that went from venture capital to merger/acquisition.

What inspired you to write this book?

Everyone has a money story—a money autobiography with a plot, storylines, conflicts, and strivings. Every important relationship, including money, has its own history, develops its own story, and evolves its own language. Even though we talk about money regularly, think about it daily, we may not know how to clearly and simply tell our money stories to our selves to see what needs to change.

How did you publish this book? Why did you decide on that publisher?

My agent and I decided on McGraw Hill due to the worldwide reach and expertise in publishing serious nonfiction.

How did you know you wanted to be a writer? How did you get started?

Fourth grade. I was voted Class Reporter because I had the best handwriting. (Medical school took care of that later—it’s unfashionable to be a doctor with legible handwriting). I saw my class meeting reports in the small town (population 720) newspaper, and I was hooked.

What do you believe is the hardest part of writing?

The rewriting—the uncreative, vast majority of the work of writing—rewriting.

How do you do research for your books?

Following writing and research from around the world—easier now than ever with the Internet; collaboration with other scientists, neuroeconomists, writers, laboratories.

Did you learn anything from writing this book?

I’ve written each of my sixteen books to see what I have to say—to learn. I write not about what I know, but about what I most want to learn.

What are you reading now?

Malcolm Gladwell’s What The Dog Saw
Pat Conroy’s South of Broad
Ellen Langer’s Counterclockwise
A prepublication copy of a NY Times Bestselling author who I’m coaching

What types of books do you like to read? Who are your favorite authors?

Neuroeconomics; neuroscience; natural science

Adam Phillips; Diane Ackerman; Pat Conroy; Daniel Pink; Ray Kurzweil

Are you working on your next book? What can you tell us about it?

Your New Money Story. It’s an extension and application of The Secret Language of Money.

I introduce Emotional Economics™: The study of the interactions of mind and brain impacting money behavior and financial decisions.

The book has been developed and refined by doing a series of Teleseminars. It will present a systematic way to recognize and assess a money story, and to master the art and science of financial empowerment.

What is the best advice you could give other writers about writing or publishing?

Write about what you most want to learn. Write to see what you have to say.

What are you doing to promote your latest book?

Keynote addresses; Blog; website dedicated to the book:
“An Evening With The Author” Teleconference to discuss the book and answer questions.

Where can readers learn more about you and your book?

My business web site is www.MentorPath.com
The book web site is www.TheSecretLanguageofMoney.com
My contact is dkrueger@mentorpath.com