Category Archives: Video Marketing

Viral Video Marketing to Sell More Books

Viral videos are a great way to sell books. According to Wikipedia “A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites. Viral videos are often humorous in nature”. There are three key points to consider…

Put Your Book Video on Video Sharing Sites

This is a follow up to Sarah’s post, Get the Most Publicity Out of Your Book Video. Our world is bombarded by “media noise.” The messages trying to grab our attention are unending. To compete, publishers must jump in and try to grab some of the attention for their books. Book videos are one way…

Get the Most Publicity Out of Your Book Video

Book videos, also know as book previews or book trailers™, have become increasingly popular as publishers look to media to promote books. Book videos can engage the viewer on multiple levels through images, music, words, and emotions. The goal of the book video is to give the viewer a quick look at the book with…