Every time I come up with a new marketing strategy, I like to share it. I’m kind of excited about this one because I vowed to get into video this year but have faced barrier after barrier every time I tried. If you’ve done video, you know that… It’s hard to actually look good on…
Category Archives: Video Marketing
3 Free Online Video Tools
Online video is definitely where the Internet is going. Video can generate traffic virally, increase conversions at your website, and allow you to build a stronger relationship with your customers. And the good news is it’s getting cheapr and easier all the time to produce video for the Internet. Here are 3 free online video…
Creating Great Video Has Gone to the Dogs, Er, Cats: 5 Steps to Improve Your Videos
I finally joined the You Tube generation when I edited my first video and uploaded it yesterday. Before launching my first video, I realized that a little research could go a long way to help create a video that people would want to watch from beginning to end. I thought, “Which videos get the most…
Make the Most of Giving Your Speech for Free
So you have decided to start using public speaking to increase your visibility. Great idea! Speaking is arguably one of the best ways to raise your star power and become known in your field. While just getting out from in front of your computer and in front of groups of your ideal clients is great…
Get Creative With Your Book Trailers
Book trailers are popping up all over the internet, promoting both fiction and nonfiction books. In most cases these book trailers are similar to movie trailers – sliced together footage of pictures and film clips, often with a voiceover. Movie trailers probably work best when they include footage of a film star that we all…
How to Plan a Virtual Party
Planning a Virtual Book Launch, a Virtual Book Birthday or a Virtual Book Tour are great compliments to a book marketing campaign. They are free, effective, and can stick around in the blogsphere forever to immortalize your book and marketing efforts. Anyone can throw a Virtual Party for any reason and the set up is…
Put Your Book Reading on YouTube
The first thing you will need (rather obviously!) is a recording device of some kind. My partner, a professional photographer, has a Canon 5D Mark II that can record videos and we decided to go with that (although he hadn’t used the recording function before). We decided to mount the camera on a tripod so…
3D Author Promo Videos
By and large the author promo videos I see on many websites do more harm than good. They are nothing more than the author sitting in front of a scratchy web cam bragging about the book. If you want to be professional, I would consider creating a high definition 3D author promo video. The trick…
Sell More Books with OOVOO
Do you want a neat way to keep in contact with your customers? Try Oovoo.com. Oovoo allows you to have video calls with up to 3 people (free version) and more people with a paid version. Best of all, you can easily install a widget on your website. When a customer comes to your website,…
YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver
In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per…
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