Category Archives: Special Sales

19 Book Marketing Methods to Secure Nonreturnable Book Sales – and Sell More Books!

Want to boost your book marketing plan and sell more books? Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to…

Stop Book Returns

Industry statistics reveal that book returns can be 30% or more of sales. If you reduce or eliminate returns then you could increase your net sales and revenue by that same amount and your profits by even more. But, you say, you have no control over returns since Ingram and the bookstores return them at…

Selling Books to Supermarkets and Drug Stores

There are tens of thousands of supermarkets and drug stores of all sizes around the country. Many of these sell books, booklets and videos. Some of the larger supermarket chain stores – such as Kroger — actually have a bookstore, rather than a book section. The means of marketing to these two segments is similar,…

Sell More Books To Airport Stores

All major airports have at least one bookstore, surrounded by a captive audience of weary travelers looking for something to do to help pass time. What better way while away the hours than by reading a good book? Your book? Apparently many travelers seek that option because “a major store in a large airport will…

Negotiating Large Quantity Book Sales

Negotiating a large-quantity sale requires a little give and take on the part of all parties involved. It is a course of action in which both sides seek to fairly distribute the risk and reward. This process (Step Nine) begins at the conclusion of your presentation when you ask for the order. In today’s corporate…

Increasing Sales without Expanding Inventory

How can a new, one-book author-publisher reach quantity of scale? How can he or she increase sales? One way is to carry other books on the same subject, but you do not want to pay for them and a 40% discount is not enough. Instead, look for other books that compliment your book. Think: “If…

Imagine the Millions

Imagine an order for three million copies of a book or a tips booklet you wrote. Having trouble with that image? It might be that you’re focusing on selling single copies, one at a time. It could be that you think there is some unattainable magic that happens somewhere in between the number one and…

The Best Business Card You Ever Had

“Keep in mind Jim, this is the best business card you’ll ever have.” That was my first lesson as a new publisher and it has served me well over the years. When my first book “Handbook to a Happier Life” came back from the printer, I called my friend Terri Lonier, author of the “Working…

Sell More Books to Corporations

Publishers seeking sales in non-bookstore markets often think only in terms of selling to retail outlets such as discount stores, warehouse clubs, airport stores or gift shops. However, there is an often-overlooked segment made up of buyers that frequently purchase books in large quantities, pays in 30 days and does not require a distributor. This…