Increasing Sales without Expanding Inventory
How can a new, one-book author-publisher reach quantity of scale? How can he or she increase sales? One way is to carry other books on the same subject, but you do not want to pay for them and a 40% discount is not enough. Instead, look for other books that compliment your book. Think: “If [...]
Imagine the Millions
Imagine an order for three million copies of a book or a tips booklet you wrote. Having trouble with that image? It might be that you’re focusing on selling single copies, one at a time. It could be that you think there is some unattainable magic that happens somewhere in between the number one and [...]
The Best Business Card You Ever Had
“Keep in mind Jim, this is the best business card you’ll ever have.” That was my first lesson as a new publisher and it has served me well over the years. When my first book “Handbook to a Happier Life” came back from the printer, I called my friend Terri Lonier, author of the “Working [...]
Sell More Books to Corporations
Publishers seeking sales in non-bookstore markets often think only in terms of selling to retail outlets such as discount stores, warehouse clubs, airport stores or gift shops. However, there is an often-overlooked segment made up of buyers that frequently purchase books in large quantities, pays in 30 days and does not require a distributor. This [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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