Category Archives: Social Media

Why Social Networking Your Way Won’t Build Your Business

Believe it or not, social networking isn’t the next best thing… You are! It’s the personal connection that still seals the deal. The Internet, social networking, and other breakthroughs in technology have fundamentally changed the way we do business. New technology drives communications, messaging, and information access at warp speed, and our clients expect immediate…

Promote Your Book on Facebook With a Fan Page

On Facebook, “Profiles” are strictly for people. Facebook’s rules require that you register your Profile in your own name. If you use the name of your business or book, you risk having your account canceled. A Facebook “Fan Page” or “Page” is designed for business use and it’s a great way to promote your book….

Promote Your Book on Twitter in 10 Minutes a Day

If you’re marketing your books online, then you’ve probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. Maybe you even started a profile page and sent out a tweet or two. If so, that’s great. And if you’ve been avoiding it…

The Coolest Twitter App Yet

If you’re familiar with Twitter, you are certainly familiar with all the third party apps that enhance certain features of twitter (i.e. Tweet Deck, Monitter, etc). When you post your messages to Twitter, no matter which of the popular applications you use, did you realize that you’re giving away valuable real estate and backlinks to…

Sell More Books with OOVOO

Do you want a neat way to keep in contact with your customers? Try Oovoo.com. Oovoo allows you to have video calls with up to 3 people (free version) and more people with a paid version. Best of all, you can easily install a widget on your website. When a customer comes to your website,…

Let Your Characters Market for You in Social Media

Does your heroine have a Twitter account? Why not? Posting to social media sites in the voice of your characters gives you another way to interact with readers and get them involved in your story. This works especially well for series characters, where the character’s relationship with the audience builds with each book. Social media…

Save Time on Social Media with OpenID

Authors, it is no doubt that you use multiple websites to market your book. Websites like MySpace, Facebook, Twitter, Digg, Technorati and more all require registration. It is important for you to have the same username for each social networking site. This not only reduces the stress of remembering 50+ usernames but prevents other people…

Selling Books with Friendster

I recently stumbled across a great website for book marketing called Friendster. It’s very popular in Asia, but is quickly making a presence in the U.S. The great aspect of Friendster is you can easily search for highly targeted friends. When you do a friend search, you can even group people by age category. The…

Sell More Books with Twitter Hashtags

So you understand the basic concept of Twitter and even send a tweet or two a week. Good for you! That certainly helps with your book marketing. Knowing how to write a book, is different than knowing how to sell it. Twitter is not only good for keeping in touch with customers, but you can…

Promote Your Book in Virtual Reader Communities

Reader communities are a specialized type of social networking site where readers and authors network, and readers recommend books to others. For authors of fiction and children’s books, reader communities may be even more useful than the more general social networking sites like Facebook. Many reader community sites allow authors to set up a profile…