Category Archives: Social Media

Social Media Isn’t Broadcast Media

We are all familiar with broadcast media. We grew up watching our favorite television shows interrupted by commercials and hearing our favorite radio stations interrupted, again, by advertisements. Television and radio programs talk at us. They don’t offer opportunities to engage with their viewers and listeners. When was the last time a TV executive asked…

How to Promote Your Book on Twitter

Can Twitter sell books for you? Well, no, not all by itself. But Twitter is one of the tools you can use to promote your book. Writing your book was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties, generate…

Using Twitter, A Guide for Authors New to Twitter

Twitter is a website (www.twitter.com) that allows people to join and post messages of 140 characters. When you join (it’s free), you can both ‘follow’ others and have ‘followers’ who receive messages you send (this message passed 140 characters with the word followers). Twitter began as a way for people in a business to send…

8 Ways to Use Social Media to Promote Your Book

Let us hearken back to the days when dinosaurs ruled the earth…or at least when it was publishing dinosaurs who decided which books would make it to print and which would never see a bookstore shelf. How could a budding author gain readers without a publisher? How do you start a business? What’s that lump…

Social Media Versus Traditional Book Marketing

Social media, it seems, is everywhere and part of everything. You can’t get away from it even if you try. It’s no different when it comes to book marketing; social media is all the buzz in the publicity trade. Experts will tell authors they must engage in a robust social media program to promote a…

Tips for Authors: How to Incorporate Your Traditional Media Coverage into Your Social Networks

Most authors know that social networking is an important component of creating awareness about their book. Since our area of focus at Smith Publicity is garnering traditional media placements for clients (newspaper, magazines, radio, online, and television coverage), many people ask how our efforts can benefit their social networking efforts. Below are several tips on…

LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement…

Marketing with Relationships

Everyone wants to be a successful author – even people who’ve never written a book. Mention television and movie deals and people even start salivating. But those of us who have actually published know there is a vast distance between getting an ISBN number and actually selling books. For most of us the numbers, at…

Google+ Tips for Authors

Just when you thought you had a handle on Facebook, Linked In, Twitter, blogging, etc., now enters Google+. Should you add yet another social networking activity to your day—and more importantly, will it help you create awareness about a book? First, what is Google+ and why was it created? Essentially, Google+ wants you to create…

How To Use Facebook To Market Your Book

Facebook is a great marketing tool for any author and if you’re not using it, you’re losing sales! Using Facebook for book publicity is both easy and effective and following these few simple steps will help boost your sales and expand your market. STEP 1.  Create a “Fan Page” for your book What is the…