LinkedIn for Authors: 6 Interesting and Useful Tips

Do you want to gain new opportunities for publicity? Reach out to other professionals in the publishing industry? Draw more traffic to your author website? If so, you should be active on LinkedIn. Of all the social networks, LinkedIn stands out because of its unique platform. There are millions of professionals on the site, and they all actively use it for networking, … [Read more...]

Book Marketing on Twitter: The 15 Most Important Twitter Lists

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Twitter is one of the best ways for authors to network with other writers and with publishers, literary agents and book promoters.  Twitter is so important for anyone involved in the world of books that having a Twitter profile has become a must for any author, new or established, to access book blogs, thought leaders in publishing and readers. Twitter is also a treasure-trove … [Read more...]

Social Media Isn’t Broadcast Media

social-media-not-broadcast

We are all familiar with broadcast media. We grew up watching our favorite television shows interrupted by commercials and hearing our favorite radio stations interrupted, again, by advertisements. Television and radio programs talk at us. They don’t offer opportunities to engage with their viewers and listeners. When was the last time a TV executive asked you about your … [Read more...]

How to Promote Your Book on Twitter

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Can Twitter sell books for you? Well, no, not all by itself. But Twitter is one of the tools you can use to promote your book. Writing your book was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties, generate leads or build your expert reputation (or some combination of all three), you … [Read more...]

Using Twitter, A Guide for Authors New to Twitter

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Twitter is a website (www.twitter.com) that allows people to join and post messages of 140 characters. When you join (it's free), you can both 'follow' others and have 'followers' who receive messages you send (this message passed 140 characters with the word followers). Twitter began as a way for people in a business to send messages ("meeting time changed to 1:30"), but it … [Read more...]

8 Ways to Use Social Media to Promote Your Book

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Let us hearken back to the days when dinosaurs ruled the earth…or at least when it was publishing dinosaurs who decided which books would make it to print and which would never see a bookstore shelf. How could a budding author gain readers without a publisher? How do you start a business? What's that lump on my neck? The world got its answers as the Internet put the power to … [Read more...]

Social Media Versus Traditional Book Marketing

social-media

Social media, it seems, is everywhere and part of everything. You can’t get away from it even if you try. It’s no different when it comes to book marketing; social media is all the buzz in the publicity trade. Experts will tell authors they must engage in a robust social media program to promote a book, and still others will say that social media is the only way to promote a … [Read more...]

Tips for Authors: How to Incorporate Your Traditional Media Coverage into Your Social Networks

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Most authors know that social networking is an important component of creating awareness about their book. Since our area of focus at Smith Publicity is garnering traditional media placements for clients (newspaper, magazines, radio, online, and television coverage), many people ask how our efforts can benefit their social networking efforts. Below are several tips on how to … [Read more...]

LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

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Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner's press release services, we've been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement brought additional credibility … [Read more...]

Marketing with Relationships

marketing-with-relationships

Everyone wants to be a successful author - even people who've never written a book. Mention television and movie deals and people even start salivating. But those of us who have actually published know there is a vast distance between getting an ISBN number and actually selling books. For most of us the numbers, at least in the early days, are so few and far between that we … [Read more...]