Top Ten Ways Authors Can Use Twitter
Twitter is a great tool for building an author platform and promoting books. Here are some of the top ways authors can benefit from Twittering: 1. Help others by sharing information, while you gain a reputation as an expert. You can post links to helpful articles, recommend resources, and teach mini-lessons. 2. Meet potential customers [...]
Do Good Deeds as Part of Your Online Book Marketing
Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting “Buy my book” on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book. If anything, constantly “pushing” your book [...]
How to Plan a Virtual Party
Planning a Virtual Book Launch, a Virtual Book Birthday or a Virtual Book Tour are great compliments to a book marketing campaign. They are free, effective, and can stick around in the blogsphere forever to immortalize your book and marketing efforts. Anyone can throw a Virtual Party for any reason and the set up is [...]
Keep a Personal Touch Online: Social Networking Tips for Writers
Have you ever had someone tell you they were slammed with work, only to find their Facebook page full of frequent frivolous activity? Or maybe you have been surprised by a rude, off-the-cuff remark on Twitter? Social networking offers boundless potential for authors and writers to promote their works to a wide audience online. Just [...]
Why Social Networking Your Way Won’t Build Your Business
Believe it or not, social networking isn’t the next best thing… You are! It’s the personal connection that still seals the deal. The Internet, social networking, and other breakthroughs in technology have fundamentally changed the way we do business. New technology drives communications, messaging, and information access at warp speed, and our clients expect immediate [...]
Promote Your Book on Facebook With a Fan Page
On Facebook, “Profiles” are strictly for people. Facebook’s rules require that you register your Profile in your own name. If you use the name of your business or book, you risk having your account canceled. A Facebook “Fan Page” or “Page” is designed for business use and it’s a great way to promote your book. [...]
Promote Your Book on Twitter in 10 Minutes a Day
If you’re marketing your books online, then you’ve probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. Maybe you even started a profile page and sent out a tweet or two. If so, that’s great. And if you’ve been avoiding it [...]
The Coolest Twitter App Yet
If you’re familiar with Twitter, you are certainly familiar with all the third party apps that enhance certain features of twitter (i.e. Tweet Deck, Monitter, etc). When you post your messages to Twitter, no matter which of the popular applications you use, did you realize that you’re giving away valuable real estate and backlinks to [...]
Sell More Books with OOVOO
Do you want a neat way to keep in contact with your customers? Try Oovoo.com. Oovoo allows you to have video calls with up to 3 people (free version) and more people with a paid version. Best of all, you can easily install a widget on your website. When a customer comes to your website, [...]
Let Your Characters Market for You in Social Media
Does your heroine have a Twitter account? Why not? Posting to social media sites in the voice of your characters gives you another way to interact with readers and get them involved in your story. This works especially well for series characters, where the character’s relationship with the audience builds with each book. Social media [...]
