1. A potential reader’s first impression of your book is the cover.
There is an entire psychology built around the concept of “first impressions”
that should be understood by anyone whose product (a book, in this case)
is just one among many in competition for the public’s attention.
2. Think of the cover of your book in terms of “product packaging” in the
same way that manufacturers regard the packaging of their products. The cover of your book is the “packaging”, the “box” (metaphorically speaking) that contains the “product”. The product is the story inside the “box”.
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Many nonfiction book writers ask how to approach an agent or publisher. Today the question is when to approach them. Traditionally, writers had to decide between selling out and self-publishing. Their considerations were often reduced to money, time and control. Money. If your publisher prints 5000 copies, the book sells for $19.95 and your royalty…
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