It may seem that the most difficult part of getting your book published was writing the manuscript in the first place, but think again! Once you have finished your first novel, you have to make the important decision between getting a literary agent or deciding to self-publish. In the high-tech and innovative new world of…
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1. A potential reader’s first impression of your book is the cover.
There is an entire psychology built around the concept of “first impressions”
that should be understood by anyone whose product (a book, in this case)
is just one among many in competition for the public’s attention.
2. Think of the cover of your book in terms of “product packaging” in the
same way that manufacturers regard the packaging of their products. The cover of your book is the “packaging”, the “box” (metaphorically speaking) that contains the “product”. The product is the story inside the “box”.
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