Book Displays - Increase Your Odds of Impulse Purchases
by Sue Freeman
We’re all susceptible to the impulse purchase. That’s why the grocery and discount stores line the checkout lanes with goodies to catch your eye. It works - you buy more.
Put this human impulse to work in your favor by using point-of-purchase displays to put your books in direct line of sight of people with their wallets already out of their pockets. Read more
May 29, 2006 | Filed Under Retail Sales | Leave a Comment