16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers.
Morning and afternoon radio talk shows are tuned in most by persons driving to and from [...]
10 Steps to Pitching Radio
Commercial radio stations are facing a terrible downturn in advertising – that means they have a lot more space to fill. And THAT means more opportunity for authors to get in front of listeners.
How Authors Can Get Booked on a Radio Talk Show & Conduct a First Class Interview
Today, book publicist Scott Lorenz, President of Westwind Communications is honored to have the pleasure of interviewing nationally syndicated talk show host George Woods. The topic, How to be an Outstanding Talk Radio Guest
Scott:
Hello George thank you for participating in our interview. George, please tell our readers a little about your professional background.
George:
I’ve been in [...]
33 Radio Interview Tips For Authors
You’ve landed the radio interview and it’s time to get ready to actually do it. Now what?
As a book marketing expert and publicist I have booked my clients on thousands of radio interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips nearby [...]
How Rachael Ray’s Cookbook Helped to Launch Her Career
Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune.
As a book publicist I [...]
Fifteen Tips for Giving Great Radio Interviews
Besides spreading the word about your book, what’s the best thing about landing a radio interview? The answer is: you can conduct the interview wearing your pajamas! But there’s a catch. You can’t sound like you’re wearing your pajamas. That’s right. Even though you’re talking on the phone to the reporter and no one can [...]
No One Interviews a Book – Radio Interview Tips for Authors
All talk radio listeners have heard them: An interview in which the guest/author utters “as I say in my book” every 10 seconds. I’ve even heard authors recite chapter titles … every one of them! Similarly, some guests mention their website in every sentence.
There’s an adage in book publicity: No one interviews a book. [...]
Fifteen Things the Media Loves
“Reporters are like alligators. You don’t have to love them, you don’t necessarily have to like them. But you do have to feed them.”
–Anonymous
What The Media Loves
1. News
Above all else, the media wants newsworthy items. The first thing they ask is, “Will our audience care about this?” News is what affects people’s lives, what they [...]
Radio Promotion – Tips and Tricks From an Expert
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 600 interviews, and we continue to sell our books, CDs, [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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