Oftentimes authors are quite confused about what exactly each person does in the publishing process. There are so many people involved in developing and promoting a book that it is easy to get overwhelmed by the many functions and responsibilities of each department. To help make it easier, here’s a quick breakdown of the general…
Category Archives: Publishing Education
Free Subscription to Book Business Magazine
As a small publisher, I like to keep up with news about the publishing industry and trends in printing, distribution, marketing, epublishing and more that affect my business. Book Business magazine keeps me informed with information I can use. The most recent issue includes features on: The Future of the Industry: Whose Hands Is It…
Investing in Books About Publishing
New small and self-publishers often ask how to learn more about publishing. When various books on self-publishing are recommended to them, the response is often something such as, “I will look for these books at my library.” Now, I am a big believer in using the library system. However, I also believe that when it…
Book Publishing – Three Ways to Get the Most Out of Writing Conferences
Writing conferences come in all shapes and sizes. Depending on the area, venue, and people’s budgets (both attendees and sponsors), an event may have a few hundred or a few dozen people show up. The Essence of Motown Conference, which I attended for the first time this year, was another victim of the Michigan economy-less…
Are You a Writer or an Author?
I encourage authors to become writers. Here is the distinction: An author is someone with authority. That is, you are an author if you have something you wish to convey to readers, whether it is a story you have invented, an experience you feel is instructive, an opinion you want to express, or knowledge you…
Writers Conferences – Maximize the Benefits
You can spend a lot of time and money going to a conference or workshop. How can you be sure that you will get the greatest benefit from your investment? Here are a few tips:
What I Learned at PMA-U
Our fledgling publishing company needs to reach out to our audience (figurative artists) and generate awareness of our first book, Art Models. As a result, I took many of the PMA-U “Marketing Track” courses, while my wife and business partner Maureen soaked up advice on business theory, planning and budgeting
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