The Guerrilla’s Golden Rule of Reciprocity: Ask of others only what you are eager to give in return. Six Degrees of Separation, a play that became a movie, is based on the premise that we are separated by no more than six people from anyone on the planet. This was before technology collapsed time and…
Category Archives: Networking
10 Ways to Market Your Book on Twitter
1. Use keywords. When setting up your Twitter account, you’ll want to ensure you reach the right people (as in, those who may already have an interest in your book), so use keywords to target potential customers. And consider using your real name (or pen name, whatever is on the book) for added credibility. 2. …
Use Your Networks to Market Your Book
Promotion campaigns for your books are not isolated events but part of a lifelong process, the success of which depends on: The continual development of your knowledge of promotion Your skill as a promoter, and just as essential Your relationships with as many allies as you can enlist to help you How can your networks…
Find Your Yoda
A good mentoring relationship allows both mentor and mentee to develop new talents and build self-awareness. In business settings, the mentee can become more in tune with a corporate culture, and the mentor can hone leadership skills. But arguably the toughest part of a mentoring relationship is finding a mentor. Don’t expect results overnight, but…
Ready, Set, Conference!
For the past five years I have told myself that I was going to attend the Romance Writers of America (RWA) conference. For the past five years I have lied to myself. There was always a reason that I could not attend, either financially, work was too busy, or vacation plans made it impossible. Last…
Why Social Networking Your Way Won’t Build Your Business
Believe it or not, social networking isn’t the next best thing… You are! It’s the personal connection that still seals the deal. The Internet, social networking, and other breakthroughs in technology have fundamentally changed the way we do business. New technology drives communications, messaging, and information access at warp speed, and our clients expect immediate…
Selling Books with Friendster
I recently stumbled across a great website for book marketing called Friendster. It’s very popular in Asia, but is quickly making a presence in the U.S. The great aspect of Friendster is you can easily search for highly targeted friends. When you do a friend search, you can even group people by age category. The…
The Best Business Card You Ever Had
“Keep in mind Jim, this is the best business card you’ll ever have.” That was my first lesson as a new publisher and it has served me well over the years. When my first book “Handbook to a Happier Life” came back from the printer, I called my friend Terri Lonier, author of the “Working…
Book Publishing – Three Ways to Get the Most Out of Writing Conferences
Writing conferences come in all shapes and sizes. Depending on the area, venue, and people’s budgets (both attendees and sponsors), an event may have a few hundred or a few dozen people show up. The Essence of Motown Conference, which I attended for the first time this year, was another victim of the Michigan economy-less…
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