The glorious illusion lasted a day or two. After that, we learned some hard truths we should’ve known when we bought the champagne. Here are five of them.

1) It’ll take 10X more time to market your mystery book than it took to write, edit, and argue with the publisher

Forget the paper umbrellas. Chances are you’ll pound the pavement promoting your first mystery novel while you write your second.

As novice mystery authors, we thought the publisher would aggressively promote our book for us. (We pause here while they laugh.) Publishers have limited funds and lots of books to promote. However, they’re immensely supportive and possibly the best resource you have. Always remember you are your book’s most passionate publicist and advocate.

Put the tropical beach on hold and enjoy this part of the writing process. In the end, your marketing skills will prove as critical to the success of your book as your ability to write well.

2) Begin promoting your book early in the writing process.

That would be day one. Do everything you can to become market savvy. Introduce yourself to your local book-vendors and librarians. Become part of a group of writers who support each other and share publicity strategies. Create a list of media targets with contact information. There’s a huge market out there and you’ll want to develop your marketing plan early.

3) Write Write Write.

To get the best media coverage, you’ll spend a lot of time writing press releases, newspaper articles, promo blurbs and pitch letters. You’ll write answers to interviewer’s questions and something you can say at book signings. You’ll probably launch your own website, blog and maybe even tweet. You’ll want to sell your book in a paragraph and you’ll need an elevator pitch that sums it up in a few boiled down sentences. This may not be the kind of writing you think you were born for but if you’re creative, you can make it fun.

4) Create a mailing list database.

Dig deep into your past and blow the dust off some old friendships. Make a list of business acquaintances, schoolmates and people you knew when Clinton was President. Then log on to Facebook and hunt them down shamelessly. They’ll be glad you did. Let them know you’ll send a press release as soon as your book arrives in bookstores.

5) If you’re shy, get over it.

Marketing a book requires a certain amount of courage that doesn’t always come easy for three rather shy Norwegian sisters. Our family and friends support us by wearing tees and sweatshirts that advertise Liar Liar. We pass out bookmarks to unsuspecting strangers and suggest they read the first chapter on-line. More challenging marketing efforts can make our palms sweat. If cold calling reporters and producers is hard for you, do what I do. Pretend you’re one of the characters in your book. Hopefully you wrote a ballsy one.

There you have it. It’s a hard road, but one well worth travelling. Now good luck and get writing!

This article is contributed by Kari Larsen from the 3 Sisters Mysteries team. She works together with Julianne and Kristen Larsen on their Cat DeLuca Mysteries. You can find more about 3 Sisters Mysteries by visiting their website at http://www.kjlarsenauthor.com or http://www.3sistersmysteries.com

Article Source: http://EzineArticles.com/?expert=Kari_Larsen

Before I get into that, first let’s agree that POV is the viewpoint character or narrator of your story.

1st person is the most intimate, Omni the least, and 3rd falls in the middle.

1st—————————————–3rd————————————-Omni

Intimate——————————-midway———————————-Distant

When new writers ask me, “Which one of my characters should tell my story?” my response is, “Whoever you think best serves as your narrator.”

Generally, the viewpoint character is the character with the most to lose. However, remember  Nick in The Great Gatsby?. Or Doctor Watson in Sherlock Holmes? Or the killer in Agatha Christie’s The Murder of Roger Ackroyd? You can have one narrator, or several.

But you settle on George because it’s his story; he has the most to gain from the outcome and he has the most to lose if things go wrong. Now you need to decide in what tense George speaks to your reader.

Should it be first person present tense: I verb?
Or first person past tense: I verbed?
Or third person present tense: George or He verbs?
Or maybe third person past tense: George or He verbed?

The answer should showcase how intimate you want George’s relationship or connection with your reader to be.

1st—————————————3rd————————————Omni

Intimate——————————-midway——————————-Distant

I’d stay clear of third person past tense perfect: George had verbed. Unless you’re up for a challenge.

To discover how George should narrate is to write a scene from his perspective in each tense, then choose the one you like best. Trust your instincts. Choosing POV needed be complicated. Your skills at spinning a gripping tale will make or break your story. Don’t over think POV.

You know those articles: “Choosing POV is the most important…”? Writing should be enjoyable. If you’re stressing over POV, you’re missing something. Writing is about experiencing passion head-on, not worrying about choosing the perfect perspective, or what tense they should use, or whether they should share the perspective with other characters. Just write.

You love your characters, and you think it’s better if they all have a viewpoint in your story. And how better to do that than by using Omni to — head hop.

Write the story. When you’re finished, if your POV and tense are wrong, they’ll stick out like a sore thumb.

But know that you are not alone.

Most new novelists think they need to write in Omni’s POV to include all the backstory. And why wouldn’t they? Like you, they’ve had the influence of television and movies their entire life.

The camera shows you everything. Who else but Omni can zoom in on one character, then out to include a dozen, then travel 5000 miles away? Or jump from George’s POV to Amy’s, then onto Tom’s?

Sadly, the camera is not the same as POV in a novel. Yes, the camera can let me hear the character’s thoughts, but seldom do voice-overs work. Except maybe in Dexter.

Ten times out of ten Omni doesn’t work and you’re left wondering why. “Omni is suppose to head-hop!” you cry.

Yes, but your job is not to give your reader whiplash, nor are you to divorce them from your protagonist. Your job is to entertain and make the transition from one POV character to the next as smoothly as possible. Even in one scene. Especially in one scene.

You succeed when you show the scene from one character’s pov, then explain something that character wouldn’t know, and then ease into the viewpoint of another character in the same scene. Lead your reader by the hand. No throwing us into the middle of action filled scene.

You’ve seen the television series ER? ER is filmed from the many perspectives of the doctors and staff. But notice how the camera does it? (ignore what I just said about cameras) Two or more characters interact, then just as the camera is ready to move on to a different perspective, the lens zooms out, spans, then zeroes in on different characters in a different part of the emergency ward. It’s all done easily, effortlessly and smoothly. No jarring.

If you are bound and determined to let Omni tell your story, and you’ve picked the tense you think works best, keep this rule of thumb in mind:

#1. Show a scene from inside the head of POV #1.

#2. Just as you’re ready to move on, have Omni explain something that relates to what POV#1 just experienced.

#3. Then have Omni settle his gaze on the next character connected to what POV #1 experienced.

In other words, don’t head hop without a tour guide. Keep a tight focus on the topic.

IE. Jane, surrounded by devastation, is a warrior living in 2248 Earth. She’s protecting her section. She worries. She wonders. She thinks about life on the other side. Omni zooms out and shows what Jane doesn’t know: the entire perimeter, the enemy, the foreshadows, etc.

Stewart, Jane’s enemy, is also surrounded by devastation. Right now he’s digging a trench and wondering if there will be enough food tonight to feed his family. He worries that the city’s leaders aren’t acting responsible. He looks back in the direction of HQ and fears the worst.

Omni narrates about Jane and Stewart having reason to worry. Leaders are meeting at this precise moment in the underground room at HQ. They’re a greedy bunch who hate each other. Jason is about to bring the meeting to order. He feels….

It’s tough to write Omni and not give your reader whiplash. It’s also far less intimate. Third person lets the reader connect with one protag at a time. It’s not as intimate a relationship as 1st, but it an exciting journey. And whatever else we do: we promise the reader a good time. That’s why we love revising!

Happy writing.
–
Joylene Butler‘s second novel Broken But Not Dead will be released by Theytus Books in 2011

“Man’s heart away from nature becomes hard.” Standing Bear

Or thimble of arsenic.

You’re not alone; traditional mysteries, also known as cozies, in the Agatha Christie tradition where, it is often said, “more tea is spilled than blood,” have been popular for decades, and are still selling. Their readers and author are predominantly – but not exclusively – women. There’s even a conference devoted to their sub-division of the mystery world: Malice Domestic, held each spring just outside of Washington, D.C., and their own awards: the Agathas.

The first book in my Shadows Antique Mystery series, SHADOWS AT THE FAIR, was lucky enough to be a finalist for a “best first mystery” Agatha, forever giving me a place in the traditional mystery world.

Interested in trying your hand at writing one? First, go to your nearest library or bookstore (I’m an author – I’d prefer the bookstore, but libraries are OK too!) and get an armload of books in the genre. Authors to try (besides me, of course): Susan Wittig Albert. Katherine Hall Page. Elaine Viets. Cynthia Riggs. Joanne Fluke. Diane Mott Davidson. Elizabeth Peters. Jacqueline Winspear. Deborah Crombie. And many, many more.

What do the books of these authors have in common? Their protagonists are generally women (remember their audience.) Their protagonists are not law-enforcement professionals of any kind – although some have friends who are. Their protagonists are all, in their own ways, idiosyncratic, interesting women who live full and active lives, have interesting professions or hobbies, and have at least one (preferably more) unresolved personal issue in their lives. (An ex-husband who is a pain; a difficult child; an alcoholic parent; a secret past.) And they have an amazing ability to be in a place where others die violently – and always have a logical and justifiable reason to get involved in solving the crime themselves. (A friend of theirs is being accused of murder? The victim is on their property? Or is a business associate?)

Those are the basic components of the cozy. The author (you) still can’t ignore basic rules regarding the relationship between busy-bodies (that’s your protagonist) and law enforcers. You can’t invent forensics, whether CSI does or not. There are books to help you, or, ideally, you can consult with someone in your local police force. State laws vary. And if your case involves the Feds, you’re in very different territory. You’ll need to get that straight. Your readers will know.

You’ll also need to have at least 3 – no more than 6 – possible suspects for your murder (or murders – two are better than one.) Each suspect should have motive and opportunity. Your sleuth’s job is to unravel all of that.

Although a book with a professional crime fighter as protagonist often opens with a body, a traditional mystery usually involves you with the characters first – and then, perhaps 20-30% of the way through the book, the body is found. Not too much detail about that; nor is there much “on camera” sex in a cozy. Your protagonist doesn’t have to be celibate, but most readers of traditional mysteries aren’t looking for erotica. If you want to add a second murder, about 60-70% through the book is a good place, and helps keep the middle of the book going.
You will also need an “action scene” at the end, when your protagonist will confront the villain, put herself in danger, and, of course, the murderer will be caught and all dangling plot ends will be explained. This should happen very close to the end of the book – a few pages before you turn off your computer.

That’s about it. Pretty simple, right?

Oh. One more thing. No matter what happens, no cats or children must die.

Now you’re ready. I’ve shared all the secrets. All you have to do is write the book! See you at Malice Domestic next spring!

Lea Wait is the author of the traditional Shadows Antique Print Mystery Series published by Scribner. (Agatha-finalist Shadows at the Fair; Shadows on the Coast of Maine; Shadows on the Ivy; Shadows at the Spring Show, and, coming soon, Shadows of a Down East Summer.) She also writes award-winning historical novels for ages 8-14.
http://www.leawait.com or see Lea Wait on Facebook