Selling Fiction Books
It used to be that an author would send his manuscripts off to publishing houses where, if he was lucky, the novel would be plucked from the slush pile and accepted for publication. Of course, it often took submitting the book to many publishers, perhaps over the course of years, before the novel found a [...]
Selling Fiction Like Non-Fiction
Marketing a novel can be more challenging than a non-fiction book. You can make it easier by adopting some of the techniques used by non-fiction writers. Yes, they work for novels, too.
If you have a good hook, a press release can get you coverage in the media. Also, distributing press releases online allows you to [...]
Let Your Characters Market for You in Social Media
Does your heroine have a Twitter account? Why not? Posting to social media sites in the voice of your characters gives you another way to interact with readers and get them involved in your story. This works especially well for series characters, where the character’s relationship with the audience builds with each book. Social media [...]
Fear Not the Short Book Description
For a lot of authors the five most terrifying words they will ever hear is “What is your book about?” It’s not because they don’t know what their book is about. It’s because their book is about so much they don’t want to leave anything out.
The answer usually starts with a giggle and “Oh my [...]
Understanding Shopper Mentality
If you are considering a book signing, you should understand how people shop in different environments.
Writing News Releases For Fiction Books
How do you make “news” with a book of fiction? How do you write news releases for fiction books?