As our world becomes more digitized, eBooks have become more the rule than the exception.
Category Archives: Internet Marketing
Book Authors Need Their Own Dedicated Websites
Many book authors decide that they do not need their own book websites. These authors feel that they can get enough exposure by listing their book on the various online book sites. Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author…
15 Reasons Why Guerrilla Marketers Love E-Mail
E-mail is efficient. It’s quick, easy to use and conserves time. E-mail gets through. You can reach busy, powerful people who won’t ordinarily take or return your phone calls via e-mail. E-mail has become the publicists’ most powerful tool. Sending short, gentle reminders helps publicists balance the need to continually follow-up and the danger that…
Secret Strategies For Standing Out In This Crowded Digital Age
Do you ever feel invisible in the sea of people who are out there marketing their book on the internet today? If so, trust me, you’re not alone! As exciting as it is to be living in the most innovative time in history and with all of technology’s advancements at our disposal, it’s not uncommon…
How to Plan a Virtual Party
Planning a Virtual Book Launch, a Virtual Book Birthday or a Virtual Book Tour are great compliments to a book marketing campaign. They are free, effective, and can stick around in the blogsphere forever to immortalize your book and marketing efforts. Anyone can throw a Virtual Party for any reason and the set up is…
Put Your Book Reading on YouTube
The first thing you will need (rather obviously!) is a recording device of some kind. My partner, a professional photographer, has a Canon 5D Mark II that can record videos and we decided to go with that (although he hadn’t used the recording function before). We decided to mount the camera on a tripod so…
Creative and Cost-Effective Internet Marketing Ideas for Authors
Marketing your book should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base and boosting book sales is all about getting the word out. Creating awareness is crucial and all you have to do is pick…
How to Promote a Self-Published eBook
One of the most-asked questions I get from writers who have never written and published an eBook before is, “How would you promote a self-published eBook? Where would you go to even begin selling a product that hasn’t the backup from a traditional or otherwise publisher?” Well, that’s two, but many writers balk at attempting…
On the Internet Means You Are On the Air
As an engineer who has built large applications and databases, I sometimes laugh at the naïveté of authors on the world ‘wild’ web. It’s not a safe place out there. Every site or ‘street’ you turn down has the ability to haunt you for life. When an author travels on the web, before and after…
Promote Your Book on Twitter in 10 Minutes a Day
If you’re marketing your books online, then you’ve probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. Maybe you even started a profile page and sent out a tweet or two. If so, that’s great. And if you’ve been avoiding it…
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