The internet has revolutionized reading and publishing. Some, still caught in the old way of doing things, find themselves unable to compete in a market where there is so much new information and, perhaps more importantly, new competition. However, there are many ways that an author can use these changes to their advantage. There are…
Category Archives: Internet Marketing
10 Ways to Piss Off Your Readers So They Never Become a Customer
By avoiding these 10 ways to piss off your article readers you will convert more readers into prospects and customers…
LinkedIn Profile Secrets – The #1 Reason Why Your LinkedIn Profile Fails to Attract More Prospects
Here is how you can Improve your LinkedIn profile headline and attract more clients and gain instant credibility…
Website Stats 101 for Authors
Getting traffic to your website is important, but so is understanding what and who that traffic is. While 2,000 hits a month might sound good, just what does it mean? A few pointers for understanding and monitoring your website traffic will help you understand how to get more visitors to your website. Anyone who has…
Using The “Long Tail” in Writing and Marketing Your Books
This article is intended to convince you to use the “long tail” in your writing and marketing book(s). Doing so can greatly increase your profits and your author platform. Let me prove it to you. I want to start by telling you about a book I’ve been reading. The name of the book is the…
Social Media Outsourcing Guide – How to Choose the Right Social Media Consultant for Your Business
With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. They are feeding on the desires of entrepreneurs who do not have time to dedicate to developing their social media presence effectively. If you do not ask the right…
Internet Book Order Scams
You have just received the largest order your small publishing company has ever seen, and you are excited. But this may not be the good news you think it is. In fact, you are about to get scammed. Almost every small publisher gets some version of this shipping scam tried on them. Here is how…
E-Mail Campaigns to Market Your Book
E-mail blasts are campaigns intended to make books bestsellers with online booksellers. E-mail blasts work well with certain business books, especially motivational books. Incentives that can be a part of the package include free or discounted audiotapes, videos, books or chapters of books, resource lists, courses, newsletter subscriptions, or seminars. A variation of the e-mail…
12 Ways to Create a Mailing List that Will Sell Books
We’ve all heard this: capture email addresses on your website so you can market to them again. So we do, we capture email addresses and then we wonder what to do with them. What if you don’t really have news? Do you mail the list anyway? How can I monetize my list, and how much…
How to Double Your Book Sales on Your Website
Face it, times are tough! The economy blah, blah, blah. Tell me something new. The key is: Everyone loves a bargain, especially today. And, bargains drive sales. Here’s a great way you can explode your sales: Call a bargain what you want: a discount, coupon, sale, bonus package, gift with purchase, etc. The point is,…
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