A colleague recently said to me, “No one has found the winning formula for successful online direct marketing yet.” I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept is that online marketing works best when you e-mail to people who already know you. Therefore,…
Category Archives: Internet Marketing
Authors – Have You Tried This Little Known Online Marketing Book Strategy?
If you already have self published books, chances are you’re looking for effective online marketing book strategies to help sell your book. You’ve spent hours brainstorming, writing, editing and publishing your book. Now what? Now it’s time to let people know that your book exists. Even if you have a great book, it doesn’t matter…
Get People to Read Your Emails
Authors and publishers know that to get their press releases read by the media they need a catchy or alluring subject line for the email carrying that press release. So how do you craft the perfect headline or subject line that makes others want to read the rest of what you wrote? Follow these 15…
Creating and Maintaining Your Online Author Image
Once authors publish their books, they become public people. They are subject to having people do online searches about them and their books. Authors need to be proactive, therefore, about creating and sustaining a positive online image. Once you become an author, you are, in the eyes of others if not your own, a celebrity….
About the Author: Writing Your Author Biography
Many readers are humanistic, meaning they are curious and they are people-persons who want to know something about the author before they read a book. People buy books from people they like—or at least think they would like—based on what they know about the author from his or her biography. Creating an effective “About the…
Fight Email Tyranny
On Sunday evening while browsing our local Santa Cruz bookstore I came across a wonderful book: The Tyranny of E-mail by John Freeman. Freeman spends the first six chapters of the book making a powerful case for one rather sobering insight: We are all hopelessly addicted to email. It has taken over our lives and…
8 Ways Nonfiction Authors Can Use Google Alerts
One of my favorite free services is Google Alerts, an internet monitoring service that sends e-mail notification when keywords or phrases you identify appear online. This service is a goldmine for authors because it allows you to track mentions of your work, competition, and more. Here are some Google Alerts you should be sure to…
Author Websites 101
When members of the media hear about books and authors, one of their first moves is to find out more about them on the Internet. It’s become standard procedure. Since journalists and producers are always looking for stories, they want to learn about authors: who they are, what they’ve accomplished, what others have said about…
10 Internet Marketing Rules to Live By
Here are 10 simple Internet Marketing Rules to Live by. Print them. Post them to your desk. Use them everyday. 1. Invest Small When Starting Anything New. Always invest small when starting out. It’s possible any ad you run may lose money. Always keep your risks and investment small whenever you’re starting a new type…
Should You Write a Weekly Ezine?
It’s been a year since I resumed writing a weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on. I started writing my ezine last year when the economy was bad, business was getting…
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