Many readers are humanistic, meaning they are curious and they are people-persons who want to know something about the author before they read a book. People buy books from people they like—or at least think they would like—based on what they know about the author from his or her biography. Creating an effective “About the…
Category Archives: Internet Marketing
Fight Email Tyranny
On Sunday evening while browsing our local Santa Cruz bookstore I came across a wonderful book: The Tyranny of E-mail by John Freeman. Freeman spends the first six chapters of the book making a powerful case for one rather sobering insight: We are all hopelessly addicted to email. It has taken over our lives and…
8 Ways Nonfiction Authors Can Use Google Alerts
One of my favorite free services is Google Alerts, an internet monitoring service that sends e-mail notification when keywords or phrases you identify appear online. This service is a goldmine for authors because it allows you to track mentions of your work, competition, and more. Here are some Google Alerts you should be sure to…
Author Websites 101
When members of the media hear about books and authors, one of their first moves is to find out more about them on the Internet. It’s become standard procedure. Since journalists and producers are always looking for stories, they want to learn about authors: who they are, what they’ve accomplished, what others have said about…
10 Internet Marketing Rules to Live By
Here are 10 simple Internet Marketing Rules to Live by. Print them. Post them to your desk. Use them everyday. 1. Invest Small When Starting Anything New. Always invest small when starting out. It’s possible any ad you run may lose money. Always keep your risks and investment small whenever you’re starting a new type…
Should You Write a Weekly Ezine?
It’s been a year since I resumed writing a weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on. I started writing my ezine last year when the economy was bad, business was getting…
25 Ways to Increase Conversion
1. Study copywriting. Become a student of copywriting and persuasion. It’s a part of everything you do in your online business from writing PPC ads to writing sales letters. 2. Offer basic and deluxe options to your offers. While this may or may not increase your conversion, it will increase your income per visitor. Some…
Hosting Your Own Podcast Internet Radio Show
Today more and more readers are going to the Internet to find their information. The Internet has moved beyond solely being a place to read to being a place to see and listen to information. Radio has moved to the Internet, and anyone can set up his or her own Internet radio show. Authors can…
7 Deadly List-Building Mistakes
What if I told you that your business was your e-list? That’s right, not your experiences, expertise, services, your reputation, brand, computer files, or anything else in your business, tangible or intangible. I’m not saying, these aren’t important; they are. But please do this quick thought experiment with me: Your office burns down and you…
How to Market Your Book Online
The internet has revolutionized reading and publishing. Some, still caught in the old way of doing things, find themselves unable to compete in a market where there is so much new information and, perhaps more importantly, new competition. However, there are many ways that an author can use these changes to their advantage. There are…
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