Category Archives: Internet Marketing

How I Sold $600K With One E-Book

NOTE FROM CATHY: I loved this article from Robert Middleton, and wanted to share it with you. He offers several good lessons, especially for those of you who are building businesses based on your knowledge and expertise.The four lessons he offers are excellent, but there is something else he only hints at: If you are…

Using URL Titles for Promotion of a Website

When I created my Essays on the Craft of Dramatic Writing! website in the late 90′s (the title a reflection on what I’d learned from Lajos Egri’s The Art of Dramatic Writing), my main and only impulse about urls was that they be short. So, for example, my essay on the movie Lethal Weapon was…

What Really Works in Online Marketing

A colleague recently said to me, “No one has found the winning formula for successful online direct marketing yet.” I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept is that online marketing works best when you e-mail to people who already know you. Therefore,…

Authors – Have You Tried This Little Known Online Marketing Book Strategy?

If you already have self published books, chances are you’re looking for effective online marketing book strategies to help sell your book. You’ve spent hours brainstorming, writing, editing and publishing your book. Now what? Now it’s time to let people know that your book exists. Even if you have a great book, it doesn’t matter…

Get People to Read Your Emails

Authors and publishers know that to get their press releases read by the media they need a catchy or alluring subject line for the email carrying that press release. So how do you craft the perfect headline or subject line that makes others want to read the rest of what you wrote? Follow these 15…

Creating and Maintaining Your Online Author Image

Once authors publish their books, they become public people. They are subject to having people do online searches about them and their books. Authors need to be proactive, therefore, about creating and sustaining a positive online image. Once you become an author, you are, in the eyes of others if not your own, a celebrity….

About the Author: Writing Your Author Biography

Many readers are humanistic, meaning they are curious and they are people-persons who want to know something about the author before they read a book. People buy books from people they like—or at least think they would like—based on what they know about the author from his or her biography. Creating an effective “About the…

Fight Email Tyranny

On Sunday evening while browsing our local Santa Cruz bookstore I came across a wonderful book: The Tyranny of E-mail by John Freeman. Freeman spends the first six chapters of the book making a powerful case for one rather sobering insight: We are all hopelessly addicted to email. It has taken over our lives and…

8 Ways Nonfiction Authors Can Use Google Alerts

One of my favorite free services is Google Alerts, an internet monitoring service that sends e-mail notification when keywords or phrases you identify appear online. This service is a goldmine for authors because it allows you to track mentions of your work, competition, and more. Here are some Google Alerts you should be sure to…

Author Websites 101

When members of the media hear about books and authors, one of their first moves is to find out more about them on the Internet. It’s become standard procedure. Since journalists and producers are always looking for stories, they want to learn about authors: who they are, what they’ve accomplished, what others have said about…