Selling English-Language Books in China
by Bill Frank
The Chinese are obsessed with English. Up to one fifth of the population (260 million people) is learning the language. Gordon Brown, the British finance minister, observed on a trip to China in 2005, in two decades China’s English speakers will outnumber the native English speakers in the rest of the world.
The appetite for English language materials seems insatiable. It is estimated that $60 billion a year is spent in China on materials comprising books, teaching materials, tests, teacher training and language schools. Read more
June 30, 2006 | Filed Under Foreign Markets | Leave a Comment