We’ve all heard the struggling beginnings of well-known writers. Harry Potter author J.K. Rowling received 17 rejections and Stephen King’s best-selling novel, Carrie, was discarded by over 30 publishers. Writers are now taking advantage of the eBook evolution and are no longer at the mercy of publishers.

Fed up with agent and publisher rejections, new and established authors are creating eBooks and selling them on Amazon.com, Barnes & Noble, Apple’s iBookstore and through hundreds of online eBook distributors. They keep most, if not all, of the profits and enjoy the Internet’s global reach and sales potential.

eBooks stands for electronic book, a downloadable file read or printed off compatible electronic devices such as computers, personal digital assistants (PDAs) and wireless reading devices such as the best selling Amazon Kindle and Apple iPad. What iPod and iTunes did for music and audio, the major online book distributors and their eBook technology will do for readers and writers.

According to the Association of American Publishers, publishing houses recognised the potential of eBooks in 2004 when the medium experienced explosive sales growth. In 2009 the International Digital Publishing Forum’s statistics for a nine month period puts eBook revenue at $109.9 million for traditional publishing houses. A phenomenal 2,646 per cent growth in just seven years.

This figure excludes the thousands of individuals self-publishing and marketing their eBooks and the data only represents trade eBook sales via wholesale channels so in reality retail numbers may be as much as double the above figures due to industry wholesale discounts.

Best selling eBook authors of How to Write and Publish Your Own eBook, Jim Edwards and Joe Vitale, say the three main reasons why people write eBooks are to: share their story with others, build an income or gain prestige amongst customers and peers.

Combined with a simple marketing formula, eBook publishing can be lucrative as evidenced by Vitale, “I earned over $45,000 in three months from my marketing eBook.” Renowned author Stephen King added to his fortune when he discovered the online world and shook the publishing industry. Within 24 hours of announcing his online short story, which sold for $2.50, more than 400,000 people bought it. It was reported that King made more than a million dollars within three days.

Bestsellers, such as King, help overcome the misconception that eBooks are written because the writer couldn’t get a ‘real deal’ with a publisher. eBook authors range from Eclipse’s, Stephenie Meyer to Aunt Sarah sharing her quilting expertise.

Combined with simple marketing techniques, authors gain the satisfaction of sharing their story while visualising their ascent up the Amazon.com eBook bestseller list.

Madisen Harper is an international bestselling co-author, speaker and life enrichment mentor. Her 15 part course teaches people how to research, write, publish and promote your own eBook or electronic product. Visit http://www.createebooksnow.com/ to find out more and subscribe to get eBook free tips.

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Well, that’s two, but many writers balk at attempting to play publisher.  If they only knew it’s not as hard as they think it is, not to mention all the profits are theirs, I feel more writers would be comfortable to take on a project like this.  Not only is self-publishing eBooks a profitable venture, but it also can be used as a valuable tool to gain expert status.  Plus, eBooks are really simple to promote as long as you take a no-nonsense guerilla approach to marketing.

As long as you have a market, and have a quality eBook that is free of errors, your eBook can become a success, thus give you that added income. You won’t be sharing the profits with anyone. There is no overhead except for website expenses, which you should already have if you’ve been published before.  If you haven’t been published before and don’t want to set up a whole website for this, use one of the free blogging platforms such as Blogger.com or WordPress.com to talk about your new money-making e-Book.

I have successfully promoted several eBooks for myself getting those eBooks into the #1 position in the search engines.

How?

That’s where your guerrilla marketing plan comes in.

Here are a few simple ways I have used to promote my eBooks and get them to the top of the search engines:

• Using key search words throughout my selling page and on every single piece of promotional literature I send out.
• Using free press release sites frequently, keeping in mind to use those key search words not only in the title, but also throughout the release.
• Using free content ezines as vehicles to get my selling page’s link on hundreds upon hundreds of websites (being careful to put the title of your article into google alerts so your article doesn’t get reworded like this to make it sound like another business wrote YOUR article).
• Using online storefronts (this is a suggestion; a search in google will find you more) who will list my eBook for free.
• Using writer forums and websites that will let you announce your eBook.
• Using blogs to announce your eBook and promote it.
• Using virtual book tours, thus using other people’s blogs to promote your book.

The secret to selling self-published eBooks (or any kind of eBook or print book, for that matter) is to get your link on as many websites and blogs as you can (an added bonus to this is that it raises your PR ranking in the process).

You have to remember, you have an electronic book. You can’t go on book signings so you have to rely on the Internet to get the word out. But, by following those seven examples above, I’ll guarantee you’ll get the sales you need if you have a market for your book.

So what if you’ve done everything above, and your eBook still isn’t selling?

Where some authors go wrong is that they fail to remember the most important thing you need in order to sell any kind of books—a market.

No amount of promotion is going to do you any good unless you have an audience who is willing to fork out the money.

Before you even put down that first word, you have to ask yourself these following questions:

• Who is going to buy my eBook?
• Why is my eBook any different than Joe Blow’s eBook on the same subject?
• What will my audience gain from my eBook?
• Can they already find this information readily on the Internet?
• Will my buyers gain something from my eBook, or is it simply to entertain?
• Pique your potential buyer’s interest.
• Post an excerpt on your website so they can judge for themselves whether your eBook will be something they need.

Once you get into the mindset of your buyer, things start falling in place, and you’ll get those sales you want.

Zero in on your market, do the steps I’ve outlined above, and I’ll guarantee you’ll be selling ebooks like flies on to honey.

Happy promoting to you!

Dorothy Thompson is CEO/Founder of Pump Up Your Book, an innovative public relations firm specializing in online book promotion and virtual book tours for authors who want maximum exposure online.  Visit us at www.pumpupyourbook.com.

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Ebooks are more popular than ever, with the Kindle, iPhone and other ebook readers being adopted by more people every day. The amazing growth in the ebook market presents authors and publishers with opportunities to reach new customers with their content, sometimes with little or no investment.

ePublish: Self-Publish Fast and Profitably for Kindle, iPhone, CreateSpace and Print on Demand is a comprehensive yet consise guide to epublishing. Author Steve Weber explains:

• how to create and sell ebooks from your own web site;
• ebook formats and how to convert your files to ebooks;
• how to reach the more than 300,000 Kindle ebook readers by publishing in Kindle format;
• how to reach the mobile market, including more than 13 million iPhone users;
• how, when and why to take your book from ebook to print book.

Weber provides lots of tips and help for do-it-yourselfers, and also shares resources for those who would prefer to outsource some of the technical details.

In addition to the specifics of how to publish ebooks, Weber identifies many ways authors and publishers can promote their ebooks online, including blogging, podcasting, advertising, affiliates, Google Book Search and more.

Some authors and publishers may be interested in converting their print books to ebook formats; however, it can go the other way, too. Authors may choose to publish ebooks first, then offer a print edition. Weber explains how to use Print on Demand to create a print book from your ebook.

ePublish: Self-Publish Fast and Profitably for Kindle, iPhone, CreateSpace and Print on Demand is an easy to use guide to producing ebooks in multiple formats, and successfully promoting them. Whether you are planning to convert existing print books to electronic formats, or launch your publishing career with ebooks, you will find the information you need.

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Would you like to receive a growing monthly income from a book you wrote? Where would you go on vacation with the additional income stream your book created for you?

Most people are inspired by the possibility of their appointment book filled with cream of the crop clients paying top dollar for their services as an expert author.

Still not convinced you get to do profitable things when you write your book? Here are some ways to gain profitable leverage when you write your book:

1. Write your book and grow your assets. Robert Kiyosaki author of Rich Dad Poor Dad says, “In simple terms, anything that puts money, or income, into your pocket is classified as a financial asset.” When you write a top selling book that puts money in your pocket every month, you can list your book as an asset on your financial statements.
2. Write your book and position yourself as an expert. As an author of a book, you can become the go to guy or gal in your field. Pull potential book readers in with free articles and tips to help them. People are always looking for good information, a whopping 85% of Internet users are looking for information. Supply them with good information and they will think of you (a trusted expert) when they’re ready to buy.
3. Write your book and expand your market. After publishing your book to the world, you enter a global market. You have the ability to reach out and touch someone across the globe. After you write your book, your customers may live in your neighborhood or across the world in another country. A book will extend your reach and profits to new markets.
4. Write your book and create an electronic product. Develop your book into an ebook. Technology has advanced making it easier and easier to electronically publish your own e-books. The profits from each sale on a per-unit basis can be 10X the royalties earned by your original book.
5. Write your book and develop an information empire. Now that you’ve finished your book, don’t stop there. You can create other products from it. Just divide it into chunks, sections and parts. Dividing your book this way will allow you to refine, repeat and repackage your information. You can keep developing your book with a website and a stream of follow-up products and even services to build your brand and your profits further.
6. Write your book and offer a new service in your business. You can use your new book to launch a new service in your business. Or you can simply use a book to leverage your existing services to new levels. With your book, you can consider starting a career in publishing, speaking or consulting in your field.
7. Write your book and start speaking for a fee. Travel the world speaking about your book’s topic. Does travel excite you? For some, it excites them to go to new cities or to a country they’ve never been before. Well, pack your bags! Writing your book opens the door of opportunity to go places you’ve never been before. Add speaking about your book’s topic to your list of services and watch even more new doors and opportunities for you open.

Are you excited about your increased bottom line waiting for you on the other side of completing your book yet? Don’t keep waiting for extra profits to come to you. You could be this time next year looking for that experience. Go ahead; write your book. Then get excited about the profitable things you get to do. Here’s to seeing your name in print!

Earma Brown is the author of Jumpstart Writing Your Book, a free mini-course to get started writing your book today. Grab your complimentary copy at http://www.writetowin.org/jumpstartyourbook.htm

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Amazon.com has sold an estimated quarter of a million Kindle ebook readers with more being sold everyday. That creates a great opportunity for you, as Amazon is actively seeking digital content to sell to Kindle customers, and those customers are avidly downloading books, periodicals, blogs and more.

See the Kindle at Amazon.com

What is a “Kindle”?
The Kindle is a wireless device that makes it easy to purchase and download reading material. It does not have to be connected to a computer, and you do not need to go searching for a mobile “hot spot” in order to connect to the Amazon store. Because it is so easy to buy content, customers buy often.

Although converting your print book to a digital format (ebook) is one possibility, you can also sell content that is not available in printed form. And your content does not need to be a traditional book length manuscript. You also do not need to get an ISBN to sell Kindle content on Amazon.

Here is how to sell your books to Kindle owners. Start by going to the Amazon Digital Text Platform. If you have an Amazon account, you can log in using the same information. If not, you can set up a free account.

Next, you upload your content in one of the many supported formats. Amazon recommends uploading HTML files, but you can upload your Kindle content as a Word document, text file or PDF. (PDFs are not recommended as there are sometimes formatting problems with PDFs on the Kindle.) You will find step-by-step instructions for publishing your content at Amazon’s Digital Text Platform.

Within a day or so after uploading, your book or other content should be available in the Kindle store.

How Much Do You Get Paid?
You set the price for your digital products, and Amazon pays a 35% royalty on all sales. That means if you set a price of $9.99, Amazon will pay you $3.50 for each sale. This is true even if Amazon chooses to discount the price. Any discount comes out of their share of the price, not yours.

The Kindle provides a new way to reach out to readers and sell more of your work. Here are some examples of books available for the Kindle. Shouldn’t your book be there?

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Is the above statement true?

Not exactly. What’s true is that most people THINK they can’t write a book and get it published. And while that’s a widely-held belief, just the opposite is true.

In fact, it’s easier to write and get published today than ever before – especially thanks to the ebook “revolution.” The field of ebooks is literally wide open for all who are interested – including, perhaps, you!

What does it take to write and publish your own ebook?

Three things:

1) A TOPIC you are interested in that others would also like to know more about.

2) The DESIRE to get the ebook written (note – you can write it yourself, but you don’t have to. There are other proven and simple ways to get your ebook written and published for you.)

3) A simple, one-page, “sales letter” WEB SITE to sell the ebook.

Does it take a lot of money or any special aptitudes? Oddly enough, not really. You have to be willing to take action, certainly, and learn as you go, but there are no special educational, financial or talent requirements to become a successful ebook author.

The truth is, it costs very little to get started. You can get a domain registered and online for as little as $9 to start and $6 a month for website hosting.

In fact, there are actually six ways you can create an ebook without ever writing a word of it – so you don’t need to be a skilled writer. We’ll tell you about one of them, in-depth, right now.

Think of a topic you know something about that you’d like to write an ebook on.

Once you have that topic in mind, then all you need to do is write a list of questions other people would pay to get the answers to… give that list to a friend… have the friend call you on the phone and ask you those questions… record the call… have the recording transcribed… and edit the transcription!

Presto – you’ve just created a “meaty” ebook fast! (Yes, it really is that simple!)

By the way, if you don’t want to transcribe or edit the ebook yourself, you can get both of those things done for you for surprisingly little money… as little as a few hundred dollars, total, in many cases.

That’s how we wrote our most recent ebook.

As authors ourselves, we came up with a list of questions, got on the phone, recorded the answers, and had the entire 4 1/2 hour conversation transcribed. Using this phone call – transcription – edit route we created an ebook in about a week. It cost us a total of $163 to produce it. (We hired out the transcription, and did the editing ourselves.)

So far we’ve spent *zero* money on advertising and, as we write this article today, we’ve sold over $49,683 worth of that ebook in less than six months!

We’re not unique in that way. We know many others who have successfully published ebooks – including another small publisher who has used this exact same method to create dozens of ebooks.

If you can clearly understand a specific problem, want, need or desire of a large enough target audience and then create a publication that helps them get what they want, you stand to make a lot of money and help a great number of people at the same time.

If there ever was a “golden age” of publishing, NOW is the time. The truth of the matter is, today anyone can become a published author with an ebook in less than a couple of weeks. Between us, we have 11 ebooks online and we’re making money every day, even as you read this.

You can do the same. Opportunity awaits you right now. It’s never been easier to seize the day and go for your dream – become a published author!

Jim Edwards and David Garfinkel are co-authors of “eBook Secrets Exposed,” the authoritative resource for making a lot of money quickly writing and publishing your own ebook. Guerrilla Marketing series author Jay Conrad Levinson says, “If ever there was a ‘must-read’ for this century, it’s this book.” For more information

Learn more about Selling Ebooks Online

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I’ll confess to a personal bias: Right now, I think that one of the best formats to use is PDF. That could change if another standard emerges in the industry; however, PDF will be around for a while, it is easy to create, easy for readers to access, and will work on just about any computer.

Portable Document Format (PDF) is a file format created by Adobe. Anyone can read PDF files with the free Acrobat Reader distributed by Adobe. Many of the online e-publishers and ebook distributors use PDF files, including Amazon.com.

One way to create files in PDF is to own the Adobe Acrobat software, which typically sells for about $300. The original document can be created in Word, WordPerfect, HTML, and many other formats. Use the program with which you are most comfortable to create your ebook and make it look exactly the way you want it to look. Then, Adobe Acrobat converts it into PDF.

If you don’t want to buy the Adobe Acrobat software, you can convert up to five documents to PDF free at the Adobe Web site. If you have more files to convert, you can pay a fee for unlimited conversions through the Web site (currently, the fee is $9.99 a month or $99.99 a year). To do so, go to: http://createpdf.adobe.com/.

There are other programs available to convert files to PDF, many of them free or costing as little as $15. These do not have the functionality of the full version of Adobe Acrobat, but they may be adequate for your purposes in converting a simple document to a PDF ebook. One popular free program is CutePDF. There is also a paid version with greater capability, including security features.

The ebooks I have created are in PDF format. This format preserves the fonts I used to create the ebook, the formatting, colors and pagination, and the graphics. What you see on the screen is exactly what I created on my screen. PDF files may include hypertext links and links to Web sites, as well as multimedia features, such as animation, sound and even film clips.

Creating PDF ebooks will allow your readers to see the book exactly as you created it, no matter what computer or operating system they use.

Copyright Cathy Stucker. Cathy Stucker is the author of Selling eBooks Online, your guide to writing and marketing electronic books.

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