How Cookbook Authors Can Do a Great Cooking Segment on TV


Authors of cook books have an advantage over traditional authors because they can employ a TV appearance to increase book sales. One of the best ways for cookbook authors to get this extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. A lot of things can go wrong on a live in-studio cooking demo. … [Read more...]

How Rachael Ray’s Cookbook Helped to Launch Her Career


Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune. As a book publicist I talk to authors and clients every day and every so often one says, … [Read more...]

How to Self Publish Your First Cookbook


Here's how one man made millions of dollars from publishing a cookbook... Cookbooks always sell. They're always number one sellers. People buy hundreds of cookbooks. It seems like anybody who comes out with a cookbook sells it. Before he wrote his book, he had not known much about the cookbook market, has just read something that said cookbooks always sell well. He was … [Read more...]