Well, that’s two, but many writers balk at attempting to play publisher.  If they only knew it’s not as hard as they think it is, not to mention all the profits are theirs, I feel more writers would be comfortable to take on a project like this.  Not only is self-publishing eBooks a profitable venture, but it also can be used as a valuable tool to gain expert status.  Plus, eBooks are really simple to promote as long as you take a no-nonsense guerilla approach to marketing.

As long as you have a market, and have a quality eBook that is free of errors, your eBook can become a success, thus give you that added income. You won’t be sharing the profits with anyone. There is no overhead except for website expenses, which you should already have if you’ve been published before.  If you haven’t been published before and don’t want to set up a whole website for this, use one of the free blogging platforms such as Blogger.com or WordPress.com to talk about your new money-making e-Book.

I have successfully promoted several eBooks for myself getting those eBooks into the #1 position in the search engines.

How?

That’s where your guerrilla marketing plan comes in.

Here are a few simple ways I have used to promote my eBooks and get them to the top of the search engines:

• Using key search words throughout my selling page and on every single piece of promotional literature I send out.
• Using free press release sites frequently, keeping in mind to use those key search words not only in the title, but also throughout the release.
• Using free content ezines as vehicles to get my selling page’s link on hundreds upon hundreds of websites (being careful to put the title of your article into google alerts so your article doesn’t get reworded like this to make it sound like another business wrote YOUR article).
• Using online storefronts (this is a suggestion; a search in google will find you more) who will list my eBook for free.
• Using writer forums and websites that will let you announce your eBook.
• Using blogs to announce your eBook and promote it.
• Using virtual book tours, thus using other people’s blogs to promote your book.

The secret to selling self-published eBooks (or any kind of eBook or print book, for that matter) is to get your link on as many websites and blogs as you can (an added bonus to this is that it raises your PR ranking in the process).

You have to remember, you have an electronic book. You can’t go on book signings so you have to rely on the Internet to get the word out. But, by following those seven examples above, I’ll guarantee you’ll get the sales you need if you have a market for your book.

So what if you’ve done everything above, and your eBook still isn’t selling?

Where some authors go wrong is that they fail to remember the most important thing you need in order to sell any kind of books—a market.

No amount of promotion is going to do you any good unless you have an audience who is willing to fork out the money.

Before you even put down that first word, you have to ask yourself these following questions:

• Who is going to buy my eBook?
• Why is my eBook any different than Joe Blow’s eBook on the same subject?
• What will my audience gain from my eBook?
• Can they already find this information readily on the Internet?
• Will my buyers gain something from my eBook, or is it simply to entertain?
• Pique your potential buyer’s interest.
• Post an excerpt on your website so they can judge for themselves whether your eBook will be something they need.

Once you get into the mindset of your buyer, things start falling in place, and you’ll get those sales you want.

Zero in on your market, do the steps I’ve outlined above, and I’ll guarantee you’ll be selling ebooks like flies on to honey.

Happy promoting to you!

Dorothy Thompson is CEO/Founder of Pump Up Your Book, an innovative public relations firm specializing in online book promotion and virtual book tours for authors who want maximum exposure online.  Visit us at www.pumpupyourbook.com.

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When an author travels on the web, before and after being published, they should realize that everything they’ve posted can and will come back to haunt them.

YOUR REPUTATION FOLLOWS YOU

With all of the advances of socializing, writing, chatting and traveling on the web there is the temptation to drop your manners and be wild. Well remember, ANYTHING you put out there on the World ‘Wild’ Web – NEVER EVER gets destroyed.

That means that twenty years after you blasted out your parents, took naked pictures for your boyfriend, cursed out your boss on a rant site – it can be found.

When you delete content from a site, it does not get deleted from the many replicated data sites that google has. That means that meta-data or subset of information about whatever you posted is held or replicated in the many different search engine databases.

For example: Let’s say you uploaded a picture on photobucket. You named that picture um ‘naughty name’ then after about a year, you delete it from your photobucket website. Now if anyone searched for that item in a year, and the search engine grabbed it – the picture and description may have been copied and saved. So years later when you put in a search – you have an 80% chance that it will pop back up.

WATCH OUT FOR PREDATORS

I know, I know…you’ve heard this before. Well I am here to tell you that predators are still out there. So set up your social networking accounts with proper privacy settings, and check those private settings continuously. Also, DON’T ever post your personal information (even though someone can plop in your name and find out anything they want about you on peoplesearch – scary thought huh?)

REMEMBER – YOU HAVE A FUTURE

When you are surfing the web, speaking your opinion, or having a wild time at Spring Break – remember you have a future. If something questionable is placed on the web about you – your prospective employer, spouse – even kid may see it. So just for grins and giggles – search yourself on the web. You may be surprised at what you find.

LM Preston is the author of Explorer X – Alpha and The Pack, http://lmpreston.blogspot.com

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Maybe you have a book or a few DVDs-that’s a great start. But you can use those materials over and over again in different ways to generate more attention and income to your speaking career. Regardless of what you’re getting paid to speak, you can make six figures at every event. Consider the following tips.

1. Use Content to Market Yourself

Sure, you can place ads and use publicity opportunities to get additional speaking engagements and business. But creating content is one of the best ways to make yourself known. In your marketing plan, you should include writing articles and special reports, as well as hosting free and paid teleseminars and events for your clients. These are simple ways to generate a large body of content fast.

2. Repurpose Everything

If you’re actively marketing your business and speaking services, then you should be generating tons of content that can be reworked or reformatted to create multiple valuable products. For example, every teleseminar or speech you deliver can be recorded and used later as a CD. That CD can be used as a lead-generating giveaway or packaged with other CDs or sold on its own. Then you can transcribe and edit that recording and use it as a special report or break it up into several articles or combine it with other reports to compile a book. The opportunities are endless!

3. Write a Book-But Don’t Stop There

Authoring a book is one of your most powerful marketing weapons. So if you haven’t already, start looking at your articles and reports to see how you can repackage these into a book. You may need to write a few chapters to fill it out and make it more powerful, but using your existing body of content gives you a head start. So write that book! (Then break up all the chapters later and repurpose those too!)

Writing Your Body of Work

Creating and repackaging content can multiply the income you earn at every speaking engagement and consultation you do. Even if you speak for free, you can walk away with a pocket full of checks from people who loved what you had to say and wanted more. But you have to have the content-the books, articles, CDs, and workbooks-to take advantage of this opportunity. Use these tips to start today!

Melinda Copp is an editor and ghostwriter who specializes in helping aspiring authors achieve their writing goals. Sign up for Melinda’s free e-zine, and get a copy of “The Top 10 Mistakes Aspiring Authors Make and How to Avoid Them!”

Article Source: http://EzineArticles.com/?expert=Melinda_Copp
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Learn more about repurposing content and profiting from content.

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Would you like to receive a growing monthly income from a book you wrote? Where would you go on vacation with the additional income stream your book created for you?

Most people are inspired by the possibility of their appointment book filled with cream of the crop clients paying top dollar for their services as an expert author.

Still not convinced you get to do profitable things when you write your book? Here are some ways to gain profitable leverage when you write your book:

1. Write your book and grow your assets. Robert Kiyosaki author of Rich Dad Poor Dad says, “In simple terms, anything that puts money, or income, into your pocket is classified as a financial asset.” When you write a top selling book that puts money in your pocket every month, you can list your book as an asset on your financial statements.
2. Write your book and position yourself as an expert. As an author of a book, you can become the go to guy or gal in your field. Pull potential book readers in with free articles and tips to help them. People are always looking for good information, a whopping 85% of Internet users are looking for information. Supply them with good information and they will think of you (a trusted expert) when they’re ready to buy.
3. Write your book and expand your market. After publishing your book to the world, you enter a global market. You have the ability to reach out and touch someone across the globe. After you write your book, your customers may live in your neighborhood or across the world in another country. A book will extend your reach and profits to new markets.
4. Write your book and create an electronic product. Develop your book into an ebook. Technology has advanced making it easier and easier to electronically publish your own e-books. The profits from each sale on a per-unit basis can be 10X the royalties earned by your original book.
5. Write your book and develop an information empire. Now that you’ve finished your book, don’t stop there. You can create other products from it. Just divide it into chunks, sections and parts. Dividing your book this way will allow you to refine, repeat and repackage your information. You can keep developing your book with a website and a stream of follow-up products and even services to build your brand and your profits further.
6. Write your book and offer a new service in your business. You can use your new book to launch a new service in your business. Or you can simply use a book to leverage your existing services to new levels. With your book, you can consider starting a career in publishing, speaking or consulting in your field.
7. Write your book and start speaking for a fee. Travel the world speaking about your book’s topic. Does travel excite you? For some, it excites them to go to new cities or to a country they’ve never been before. Well, pack your bags! Writing your book opens the door of opportunity to go places you’ve never been before. Add speaking about your book’s topic to your list of services and watch even more new doors and opportunities for you open.

Are you excited about your increased bottom line waiting for you on the other side of completing your book yet? Don’t keep waiting for extra profits to come to you. You could be this time next year looking for that experience. Go ahead; write your book. Then get excited about the profitable things you get to do. Here’s to seeing your name in print!

Earma Brown is the author of Jumpstart Writing Your Book, a free mini-course to get started writing your book today. Grab your complimentary copy at http://www.writetowin.org/jumpstartyourbook.htm

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