Category Archives: Book Tours

Top Ten Tips to a Successful Virtual Book Tour

Online methods of promoting your book are fast becoming the most cost effective way to market and promote your new book. Authors are discovering the Virtual Book Tour, which allows you to promote your book via the Internet through articles, blogs, podcasts, interviews, radio shows and Web sites without the issues and financial burden that…

Understanding Shopper Mentality

If you are considering a book signing, you should understand how people shop in different environments.

Book Signings – Tips From A Road Warrior

Do the words “book signing” terrify you? Fear not! I thought writing The Circle of Friends the best part until I began making public appearances — now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh…

Book Tour Logistics

I’ve heard too many horror stories from authors who arrived at their speaking gigs only to find that their luggage and/or books did not. In this article, I want to help you avoid those problems.