Book Marketing and Book Promotion Using Book Signings
As a book publicist I have a strong opinion about book tours.
Authors tend to think they are a great idea because they see celebrities and politicians like Larry King, Spike Lee, Rachael Ray, Hillary Clinton and other big names out on the circuit and think that’s the way to promote a book.
Frankly it’s just ONE [...]
Make Your Book Signing a Success
1. Before The Event:
Sell sheet or flyer – This features you and your book, and information on how-to buy the book now.
Your media kit
A copy of your book
A short blurb – For their newsletter or announcement around your appearance
A press release around your appearance – You should have a standard one that you can change [...]
Get Author Appearances and Book Signings Now
Call Or Drop By:
1. Your Local Library – Most libraries enjoy featuring local writers for readings or signings. Entice them with a contribution back to the library for any book sales you do as part of your appearance.
2. Your Local Bookstore – Many local bookstores have regularly scheduled author readings. Tell them that you (or [...]
How I Fell in Love with the Book Marketing Potential of a Virtual Book Tour
Before my book MRS. LIEUTENANT: A SHARON GOLD NOVEL came out in April (2008) I had come across the idea of a virtual book tour – where during a specific period of time an author’s book is featured on various blogs. Sounded terrific, except the price was way out of my budget.
Then when my book [...]
The Ripple Effect: Sell Books by Throwing Rocks
I firmly believe that you should always start a book campaign in your own backyard pond, regardless of the topic, theme, or focus of the book. Use your local connections and grow from there. Remember that rocks thrown into a pond will create ripples that can reach faraway shores.
Plunk the Rocks into These Ponds First
The [...]
Top Ten Tips to a Successful Virtual Book Tour
Online methods of promoting your book are fast becoming the most cost effective way to market and promote your new book. Authors are discovering the Virtual Book Tour, which allows you to promote your book via the Internet through articles, blogs, podcasts, interviews, radio shows and Web sites without the issues and financial burden that [...]
Understanding Shopper Mentality
If you are considering a book signing, you should understand how people shop in different environments.
Book Signings – Tips From A Road Warrior
Do the words “book signing” terrify you? Fear not! I thought writing The Circle of Friends the best part until I began making public appearances — now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh [...]
Book Tour Logistics
I’ve heard too many horror stories from authors who arrived at their speaking gigs only to find that their luggage and/or books did not. In this article, I want to help you avoid those problems.
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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