Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense….
Category Archives: Book Titles
Authors: Rename Your Book For a Second Life
Throughout the ages books have been renamed, given a new copyright date as a result, and found new life and success. There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will…
Book Marketing and Book Publicity: Why a Book’s Subtitle is So Important
Authors often agonize when creating the main title for their book. Some high-profile authors pay thousands and thousands of dollars to experts just to come up with a catchy main title. But when it comes to book marketing of nonfiction books, the subtitle is the most important element. A book’s main title is designed to…
Book Titles Sell Books
A book title can make or break a book’s sales and popularity. In essence, the title is the book. It is a summary of the book, an encapsulation of all its content in a few words. It is a two-second advertisement for your book, so creating the best title possible is going to determine how…
Beware of Working Titles
Be careful what you make permanent. Working titles are dangerous. They can become too familiar to us while being misleading or meaningless to potential customers. Choices, a Teen Woman’s Journal for Self-awareness and Personal Planning was a hot seller and spawned a publishing company as a subsidiary for the Girls Club of Santa Barbara. The…
How to Create an Effective Book Title
Often when books are being sold online, customers make semi-instantaneous decisions about which books they would like to look at, inquire about, and possibly buy. The time allocated to get to know a book by an online shopper is significantly less than that of an in-store shopper, simply because of the nature of web browsing….
For Book Marketing Research, Authors Can Use a Nifty New Tool Called TitleZ
Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing. A key…
Make Your Book Title a Promise
Got a Non-Fiction Book? Tell Your Reader What’s In It for Them! NOTE: the following suggestions apply to non-fiction works. Book titles and corporate slogans. The two have a lot in common (something I realized from all my years as a copywriter). Let’s look at some famous slogans: GE. We bring good things to life….
7 Proven Book Title Templates that Grab Attention for Your Self Published Book
Is your book title the best it can be? I mean, does it do its job effectively? Is it clear and compelling? Or does its focus slink around like the letter “S”. Instead, write a sizzling book title designed to hook your potential readers and draw them in for the read. One of the most…
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