Do You Judge a Book by its Title?

by Cheryl Wright

As writers, we ensure that we use a great opening, that the content is spectacular, and each scene (in fiction) ends with a cliff-hanger. In short, we spend the majority of time tweaking our story. And of course, that’s the way it should be. Read more

A Good Title Is A Work of Genius

By Yanik Silver, www.SurefireMarketing.com

That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century (Yes, I said 100 million copies). Read more

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