Tasty Titles

An omelet, scrambled or sunny-side-up, are eggs by any name. When you request any one of those dishes you probably know what you are going to eat for breakfast. The name is clear, fairly universal and easily understood. What does the title of your book say? Will a potential reader know what you are [...]

Make Your Book Title a Promise

Got a Non-Fiction Book? Tell Your Reader What’s In It for Them!
NOTE: the following suggestions apply to non-fiction works.
Book titles and corporate slogans. The two have a lot in common (something I realized from all my years as a copywriter). Let’s look at some famous slogans:
GE. We bring good things to life.
Delta. [...]

7 Proven Book Title Templates that Grab Attention for Your Self Published Book

Is your book title the best it can be? I mean, does it do its job effectively? Is it clear and compelling? Or does its focus slink around like the letter “S”. Instead, write a sizzling book title designed to hook your potential readers and draw them in for the read.
One of the most important [...]

Do You Judge a Book by its Title?

As writers, we ensure that we use a great opening, that the content is spectacular, and each scene (in fiction) ends with a cliff-hanger. In short, we spend the majority of time tweaking our story. And of course, that’s the way it should be.

A Good Title Is A Work of Genius

That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century (Yes, I said 100 million copies).