Planning a Virtual Book Launch, a Virtual Book Birthday or a Virtual Book Tour are great compliments to a book marketing campaign. They are free, effective, and can stick around in the blogsphere forever to immortalize your book and marketing efforts. Anyone can throw a Virtual Party for any reason and the set up is…
Category Archives: Book Signings
How to Make the Most of Your Book Signing
Book Signings can be a great way for an author to get out and not only make great contacts with book stores but more importantly to meet and mingle with the consumers – the people who are going to buy the book you put your blood, sweat and tears, not to mention moolah into the…
How to Promote Your Book Signing
Once you have scheduled a book signing at a local book store or other venue, the real work begins. You may think that as the author your only job is to show up, greet your adoring fans, and sign some books; however, the success of the book signing is on your shoulders, so you had…
Book Marketing and Book Promotion Using Book Signings
As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see celebrities and politicians like Larry King, Spike Lee, Rachael Ray, Hillary Clinton and other big names out on the circuit and think that’s the way to promote a book. Frankly it’s…
Author Library Events – Top Tips for Success
“I’ve recently been invited to speak at a library. Could you give me some help on what to expect and how to make the most of this opportunity?” Glad to help. Ask for an honorarium fee. If they do not have a budget for this ask about a “friends of the library” group that may…
Make Your Book Signing a Success
1. Before The Event: Sell sheet or flyer – This features you and your book, and information on how-to buy the book now. Your media kit A copy of your book A short blurb – For their newsletter or announcement around your appearance A press release around your appearance – You should have a standard…
Get Author Appearances and Book Signings Now
Call Or Drop By: 1. Your Local Library – Most libraries enjoy featuring local writers for readings or signings. Entice them with a contribution back to the library for any book sales you do as part of your appearance. 2. Your Local Bookstore – Many local bookstores have regularly scheduled author readings. Tell them that…
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