Planning a Virtual Book Launch, a Virtual Book Birthday or a Virtual Book Tour are great compliments to a book marketing campaign. They are free, effective, and can stick around in the blogsphere forever to immortalize your book and marketing efforts. Anyone can throw a Virtual Party for any reason and the set up is…
Category Archives: Book Reviews
Be Grateful for a Bad Review
Reviews are the least expensive and most effective form of book promotion. More than 300 titles are published each day. There is no way anyone can know and rank them. That is why bookstores, libraries and readers rely so heavily on book reviews. Reviews sell books. Occasionally a book receives a negative review. The reviewer…
How to Get Your Book Reviewed on Blogs
Book reviews are an easy and effective way to promote your book. People like hearing about new books and what others think of them. You’ve probably seen book reviews published in your local newspaper or in your favorite magazines. You may even have seen them on T.V. during news or talk shows. Those are all…
When Media Say No, Don’t Take it Personally
A book is probably the greatest thing in the world – to its author. But when an editor or producer says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
Get Pre-Publication Book Reviews
I hear it all the time: “Self-publishers and small press never, ever get reviewed in the big review publications! They only review the big New York City publishers.” I’m here to tell you, that’s simply untrue. Almost every one of the books we’ve published and represented over the last 6 years have received at least…
Pulling Back the Curtain on New York Times Book Reviews
At a Harvard University speech, New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned…
ePublish by Steve Weber – Book Review
Ebooks are more popular than ever, with the Kindle, iPhone and other ebook readers being adopted by more people every day. The amazing growth in the ebook market presents authors and publishers with opportunities to reach new customers with their content, sometimes with little or no investment. ePublish: Self-Publish Fast and Profitably for Kindle, iPhone,…
Book Reviews – What Publishers Need to Know
To the publisher there are two kinds of book reviews. The first is called a pre-publication review and is sent out in galley form some three or four months before publication. The recipients are the trade journals (Publishers Weekly, Kirkus Reviews, Booklist, and another half-dozen or so.) The purpose of reviews in these journals is…
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