Successfully articulating the publication of a big book is the test of good publishing, involving the ability to keep in one’s head not only the numbers and their daily fluctuation but the harmonious synchronizing of publicity, manufacturing, advertising, and sales—departments often run as independent fiefdoms. —MICHAEL KORDA As publishers shepherd books from writers to readers,…
Category Archives: Book Publishing
Three Faces of the ALA Conference
I visited the American Library Conference (ALA) in Washington, DC as an author, with my publisher and as a guest. I wanted to give my perspective from all sides regarding how great of experience this is for an author and a small publisher. This conference had hundreds of vendors, publishers and librarians in attendance and…
Publishing a Book – Common Mistakes
When you want to publish a book there seems to be a few common mistakes that every writer is prone to make. In fact most writers will do one of the following things when writing a book, then they tend to worry and fret over the fact that traditional publishers do not what or need…
Each Author’s Creation Has Its Own Path
I’ve learned so much about being an author, selling my work and publishing in the last year that my head is spinning. One of the major lessons I’ve learned is that I control what I want to do with the works I produce. Each work has its own potential and it’s my job to create…
How to Find a Publisher
Perhaps you would rather a publisher handle the production and distribution of your book. The secret is to match your manuscript to the publisher. Better publishers specialize in one or two niche markets. They know their subjects and do not have to send your manuscript out to a reader for evaluation. They also know how…
How to Promote a Self-Published eBook
One of the most-asked questions I get from writers who have never written and published an eBook before is, “How would you promote a self-published eBook? Where would you go to even begin selling a product that hasn’t the backup from a traditional or otherwise publisher?” Well, that’s two, but many writers balk at attempting…
Does Size Matter? Choosing Your Book’s Size
What size should your book be? Both beginning and longtime authors have to make this decision with each book, and depending on the kind of book, it can be an easy or a difficult decision. Here are some basic guidelines for determining your book’s size depending on the kind of book you are publishing. Fiction…
The Challenges of an Indie Publisher
When I decided to become the first author of an independent Publisher, I had no idea what I was getting into. There are benefits to being part of a small independent publisher who’s just starting out, but there are also drawbacks. Since I’m the type of person who prefers to make lemonade out of lemons,…
The Reality of Authorship
Cable TV and the Web are full of references to new books by Sarah Palin and Sean Hannity. For authors who don’t have the same level of celebrity, the experience of publication will probably be quite different. Since I don’t have the existing fan base of either Sarah or Sean, I can only share what…
Publishing on Demand
Some call it just plain ”publishing.” Others claim to have self-published their books when they use Publishing on Demand (POD). Actually neither designation is completely correct. Yes, it is a kind of publishing, but a very special kind. It is not self-publishing, a process that differs substantially and requires far more expertise and involvement. POD…
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