I hear the same question over and over again. “What is the secret to having a book published?” Most people walk away in disbelief when I tell them no secret exists. If you can meet three conditions, I tell them, you have a chance to get published. None of the three requirements are secrets however….
Category Archives: Book Publishing
10 Mistakes Authors Make that Can Cost a Fortune (and how to avoid them)
When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can’t address each of these in minutia, there are a number of areas that are keenly tied to a books success (or lack thereof). Here are ten for you to consider:…
New York Publisher or Small Press?
Anybody in this business who is right more than 50 percent of the time is a genius. —Former Simon & Schuster President Richard Snyder If you haven’t yet read Scott Berg’s wonderful book, Max Perkins: Editor of Genius, you have a treat in store. Back in the twenties, thirties, and forties, publishing was small potatoes….
Who Does What? A Breakdown of Each Job in Publishing and Marketing a Book
Oftentimes authors are quite confused about what exactly each person does in the publishing process. There are so many people involved in developing and promoting a book that it is easy to get overwhelmed by the many functions and responsibilities of each department. To help make it easier, here’s a quick breakdown of the general…
Writing – Your Career or Just a Hobby?
How serious you are about writing depends on how willing you are to share your work and promote it. Many people love to write but not to market their books. Authors who treat writing as just a hobby are unlikely to be successful. Many authors write because they enjoy it, but promoting their books, seriously…
The Various Editions of Your Book
These are exciting times for writers. Modern techniques and new technologies speed our writing and expand our wares. There was a time when writers were rarely published in more than one edition and then those editions were limited to hardcover, softcover and mass-market paperback. Editions. Your printed “pBook” consists of words and black/white illustrations on…
Dealing with Publishing Company Personnel
The publishing process may seem mechanical. As you move through the publishing process, it’s important not to overlook an often-undervalued part of the process: the people or personnel of the publishing company. Since the corporate imprint and the need to be profitable dominate most publishing companies, the unique nature of most publishing company personnel often…
Indie Publishing Lessons Learned
Whew, the release date of my second book has come and shortly gone. I’m not such a newbie now when it comes to writing and publishing. I can honestly say, I’m stronger, better and have a totally different view of being an author and one of an Indie or Small Press publishing company. Over a year…
Published Once, Sold Forever After
Successfully articulating the publication of a big book is the test of good publishing, involving the ability to keep in one’s head not only the numbers and their daily fluctuation but the harmonious synchronizing of publicity, manufacturing, advertising, and sales—departments often run as independent fiefdoms. —MICHAEL KORDA As publishers shepherd books from writers to readers,…
Three Faces of the ALA Conference
I visited the American Library Conference (ALA) in Washington, DC as an author, with my publisher and as a guest. I wanted to give my perspective from all sides regarding how great of experience this is for an author and a small publisher. This conference had hundreds of vendors, publishers and librarians in attendance and…
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