Anyone who has even a half an ear to the publishing world has heard the horror stories—books by well-known authors from big publishing houses in eBook formats that are an embarrassment to all concerned. I suppose this type of thing is inevitable with any new cultural phenomenon, especially a phenomenon in which a buck can…
Category Archives: Book Publishing
Why Every CEO Should Write and Publish a Book
I often hear CEOs saying that as the market has been so badly hit by the recession, they can’t really afford to take time out to write a book. My response is quite simply, you can’t afford not to! It’s precisely when times get tough that customers start scrutinising their purchases and looking for the…
Digital vs. Physical: Print Books and Physical Presence Being Replaced?
In the midst of the rise of ebooks, I’ve heard some buzz among authors lately, saying that print books are out. “Don’t bother getting hard copies of your books published! As long as they’re available electronically, you’re good.” I can’t say that I agree with that. Ebooks are great. They’re convenient, cost effective, and don’t…
Some People Think Your Book Has No Right to Exist
While I was at the London Book last April, one lady stood up and gave a seminar on how there were an ‘awful lot of bad books out there’. Another said that more and more writers are now expected to bear more of the risk – and even go as far as to complete their…
Sell No Book Before Its Time
An engineer can look at the foundation of a building under construction and tell you its eventual height. The deeper the base, the higher the structure will be. Similarly, an independent publisher must create a strong foundation to support a title’s future growth. This preparation is performed in five phases. 1) The Planning Phase Focus…
Prospective Authors – Tactics For Trade Fairs
There are numerous national and international book fairs and trade shows that happen throughout the year. The largest of these, the London and Frankfurt Book Fairs, have open days for the public where people can browse the publisher stalls, see copies of the latest publications and teasers for planned publications later in the year. For…
Traditional and Subsidy Publishers – Advantages and Disadvantages
Traditional and Self-Publishing Companies have different advantages and disadvantages. Choosing the right publisher for your book can begin simply by analyzing information on a publisher’s website. From there, you can compare different companies and crunch your numbers to decide which publisher or publishing option is the best one for your book. Many first-time authors want…
Self-Publishing Made Easy – Self-Publishing or Print-on-Demand?
With the advent of technology, writers have numerous options when it comes to publishing. If you’re blessed to get a book deal with a traditional publisher (i.e. Random House, Simon & Schuster, HarperCollins), you’ll get an advance, royalties and a marketing allowance. Given the volatility of the book industry and emergence of e-books, landing a…
Writers: Don’t Lose Your Worth
There’s a move happening in the world of arts and entertainment, particularly in the realm of the book industry. I hear tell that the industry is in a state of emergency, and has been for years. Apparently, people aren’t reading as much as they used to. Ebook sales are climbing, but as digital books are…
Authors Who Take Easy Routes Find Book Selling Hard
With the onset of the Internet and digital printing, authors are finding it easier than ever to self-publish their books quickly, build their websites, and market their books. Just as with food, however, what is fast and convenient does not necessarily mean it is the healthiest choice for an author. Today, getting a book published,…
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