Write down the five main points you want to cover. List anecdotes, facts, or jokes that help you make each point effectively. Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll…
Category Archives: Book Publicity
How to Get Booked on Oprah
Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest on the…
Public Relations Services and Products: 6 tips for choosing the best
If you need help with your public relations campaign and you can’t do it alone, hiring a publicist or other service provider is often a wise decision. Here are some handy tips to keep in mind when buying PR-related products or services such as the ones that are included on The Publicity Hound’s Resources List….
Zero in on Your Market – Save Time, Money and Aggravation
The hardest job in marketing is seeing your target and staying focused on it. In other words, know where you’re going before deciding on how to get there. Identify your destination. Then map your route. When you know the destination the route is often clear. Publicity is a unique marketing tool because it forces you…
Authors: Don’t Pitch Your Books as Story Ideas
When I speak to groups of professional speakers, authors and small publishers throughout the U.S. and Canada, they look at me dumbfounded after I tell them the Number One thing they must do if they want more media attention for their books and programs. They must stop pitching the books and programs as story ideas….
Fictional Promotion…How to Get REAL Broadcast Publicity for Your Make-Believe Book
Talk to any book publicist, and you’ll hear the same thing: Getting broadcast publicity for a self-published or mid-list novel is at best challenging, and often nearly impossible. Unless your last name is Clancy, King or Rowling, chances are slim a radio or TV program is going to want you on the air to talk…
Publicity and Technology
I spoke at the ASJA Conference in New York City last Friday. Here are selected remarks from my speech. Technology changes everything. Technology even changes the way we communicate with reporters to get publicity. Technology had its upside and downside. We could easily send press releases and pitch letters to hundreds or thousands of reporters…
Publicity – Free for All
Publicity is a free-for-all in both senses of the phrase. Unlike advertising, it is free, and because it is so effective, everyone wants it. The biggest tradeoffs in publicity are: Because it is free, you cannot control it. Everyone with a product, service, cause, or personality to promote competes for it. Unless you are appearing…
Hosting Your Own Podcast Internet Radio Show
Today more and more readers are going to the Internet to find their information. The Internet has moved beyond solely being a place to read to being a place to see and listen to information. Radio has moved to the Internet, and anyone can set up his or her own Internet radio show. Authors can…
Do Not Say “In My Book”
Push the book–you are there to sell. Well – Yes and No. Often authors are trying to sell their book so hard that they turn off the host and the audience. There is a quid pro quo here. The host will introduce you as the author of your book in the beginning. Then maybe in…
Get the answers you need to turn your non-fiction book into multiple information products. Click here to learn more.
-
