My phone rang recently and on the other end was a client telling me that the radio station on which her boss was scheduled to be interviewed had been struck by lightning. The producer informed her that they were not able to record the interview because the “recording board blew up” but that it would…
Category Archives: Book Publicity
Get Free Publicity by Learning How to Write a Media Pitch Letter
While many people only use press releases to get free publicity, learning how to write an effective pitch letter can dramatically increase the amount of publicity you get. A media pitch letter is a brief proposal addressed to editors containing an idea or article that you would like them to use in order to help…
What Are The Best Days To Send Out Press Releases?
There are two answers. First, if you have an urgent story – a story that has to be reported immediately or it will have no value – you should send it out as soon as possible. It doesn’t matter what day of the week it is or what time of day. Just get it out!…
The Golden Rule of Free Publicity
I don’t care how much free publicity you get, if you don’t get your contact information out, you’ve wasted your time. By “contact information” I mean your phone number, address, web site or whatever. Without your contact information, how are people going to get in touch with you to buy your product or service? Don’t…
Media Training: How to Ace Your Next TV Interview
Imagine you just returned from vacation and endured a grueling 14-hour flight through seven time zones. Naturally, you are jetlagged and want nothing more than to go to bed. Then the phone rings. The local news station wants you to be on the news that night for a 5-minute interview. Can you be at the…
How to Prepare for a Media Interview
Write down the five main points you want to cover. List anecdotes, facts, or jokes that help you make each point effectively. Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll…
How to Get Booked on Oprah
Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest on the…
Public Relations Services and Products: 6 tips for choosing the best
If you need help with your public relations campaign and you can’t do it alone, hiring a publicist or other service provider is often a wise decision. Here are some handy tips to keep in mind when buying PR-related products or services such as the ones that are included on The Publicity Hound’s Resources List….
Zero in on Your Market – Save Time, Money and Aggravation
The hardest job in marketing is seeing your target and staying focused on it. In other words, know where you’re going before deciding on how to get there. Identify your destination. Then map your route. When you know the destination the route is often clear. Publicity is a unique marketing tool because it forces you…
Authors: Don’t Pitch Your Books as Story Ideas
When I speak to groups of professional speakers, authors and small publishers throughout the U.S. and Canada, they look at me dumbfounded after I tell them the Number One thing they must do if they want more media attention for their books and programs. They must stop pitching the books and programs as story ideas….
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