The publishing industry is in the midst of a revolution. Thanks to independent publishing, more books than ever are released every day. No longer do a small number of literary gatekeepers at major publishing houses determine what will reach the market. It is indeed the best of times for authors, and yet many encounter frustration…
Category Archives: Book Publicity
Successful TV and Radio Interviews
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you know your topic and know beforehand what you want to get across to the audience, you will be…
How Can I Hire a PR Agency to Promote My Book?
Several people have asked me this question, so I guess a lot of people want to know the answer. I can’t recommend any specific firm, but I do have guidelines that can help. 1. Find a company with a proven track record in your genre. Look at the bestsellers in your field and ask the…
Using Photographs In Your Publicity Campaigns
When you are sending out press releases and working on getting free publicity, photos will help you build both name and face recognition for you. Both are VERY important. So what kind of photos should you send with your press releases? How big should they be? What should they show? If you want to send…
How Publicity Closed A Million Dollar Book Deal
There is a woman who has done the talk show circuit for years. She’s been on just about every TV talk show you can name. She’s gotten millions and millions of dollars worth of publicity. Now, for the rest of the story. Even though she’s gotten on all of these major league shows, she has…
Lightning Strike Uncovers Great Software for Authors
My phone rang recently and on the other end was a client telling me that the radio station on which her boss was scheduled to be interviewed had been struck by lightning. The producer informed her that they were not able to record the interview because the “recording board blew up” but that it would…
Get Free Publicity by Learning How to Write a Media Pitch Letter
While many people only use press releases to get free publicity, learning how to write an effective pitch letter can dramatically increase the amount of publicity you get. A media pitch letter is a brief proposal addressed to editors containing an idea or article that you would like them to use in order to help…
What Are The Best Days To Send Out Press Releases?
There are two answers. First, if you have an urgent story – a story that has to be reported immediately or it will have no value – you should send it out as soon as possible. It doesn’t matter what day of the week it is or what time of day. Just get it out!…
The Golden Rule of Free Publicity
I don’t care how much free publicity you get, if you don’t get your contact information out, you’ve wasted your time. By “contact information” I mean your phone number, address, web site or whatever. Without your contact information, how are people going to get in touch with you to buy your product or service? Don’t…
Media Training: How to Ace Your Next TV Interview
Imagine you just returned from vacation and endured a grueling 14-hour flight through seven time zones. Naturally, you are jetlagged and want nothing more than to go to bed. Then the phone rings. The local news station wants you to be on the news that night for a 5-minute interview. Can you be at the…
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