The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.
Category Archives: Book Publicity
Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity. You think you don’t have anything newsworthy to say. That’s false because it is up to the reporter to decide what is newsworthy. If you tell yourself…
Publicity Stunts That Work!
Are you ready to gain attention of the media, your community or perhaps the country at large? Want to market your book yourself instead of paying a high price for someone else to do it for you? One of the greatest things about marketing your own book is the wide range of freedom and diversity…
Free PR Any Author Can Capitalize On
The pharmaceutical company I worked for last year generated a lot of positive PR and media buzz by offered to restock the supplies at free community clinics. They even sponsored their own free clinics and would offer basic screenings at local elementary schools in neighborhoods where parents might not be able to afford proper health…
The Difference between Book Publicity and Advertising: Credibility vs. Control
As a book publicist working with authors from all walks of life, I’m often asked to explain the difference between book publicity and advertising. When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s…
Book Publicity Tactics: What Are the Best Days to Send Press Releases?
“What is the best day to send a press release?” is a question I get every time I talk to a new client. It’s a fair question. All things being equal, why not send the press release to reporters when they are most likely to read it and when prospects are most likely to want…
Get Booked on Radio and TV With a Pitch That Wows Them! – 10 Useful Tips
Getting one radio show to book you may be just luck. But getting dozens or even hundreds of radio shows to book you means that you must have a compelling pitch letter and subject that are irresistible. Hence prospective radio & TV show guests need to know the 20 Tips on Getting Booked on Radio…
Things Book Publicists Do and Do NOT Have in Their Control
Things Book Publicists CAN Control: Creation of quality press materials: As book publicists, part of our job is to formulate quality press releases in a format the media is accustomed to reviewing. We must tailor our materials to be concise, relevant to the target audiences, and effective in representing what makes a book and its…
Why Most People Fail When They Try To Get Free Publicity
My guess is that 97% of the people who try to get free publicity fail miserably. They fail because they violate the #1 rule of publicity and press releases. That rule is: “Always keep in mind that no one gives a rat’s rear end about you.” They don’t care about you. They don’t care about…
Your Book Publicity Campaign: Content Relevance and Media Lead Times
A major component of a successful campaign is content relevance. What is content relevance? It’s matching your book with what is happening in the world. Here are some examples: • Is any part of your novel set during a holiday? • Are there any themes in your memoir that can be tied into an awareness…
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