“What is the best day to send a press release?” is a question I get every time I talk to a new client. It’s a fair question. All things being equal, why not send the press release to reporters when they are most likely to read it and when prospects are most likely to want…
Category Archives: Book Publicity
Get Booked on Radio and TV With a Pitch That Wows Them! – 10 Useful Tips
Getting one radio show to book you may be just luck. But getting dozens or even hundreds of radio shows to book you means that you must have a compelling pitch letter and subject that are irresistible. Hence prospective radio & TV show guests need to know the 20 Tips on Getting Booked on Radio…
Things Book Publicists Do and Do NOT Have in Their Control
Things Book Publicists CAN Control: Creation of quality press materials: As book publicists, part of our job is to formulate quality press releases in a format the media is accustomed to reviewing. We must tailor our materials to be concise, relevant to the target audiences, and effective in representing what makes a book and its…
Why Most People Fail When They Try To Get Free Publicity
My guess is that 97% of the people who try to get free publicity fail miserably. They fail because they violate the #1 rule of publicity and press releases. That rule is: “Always keep in mind that no one gives a rat’s rear end about you.” They don’t care about you. They don’t care about…
Your Book Publicity Campaign: Content Relevance and Media Lead Times
A major component of a successful campaign is content relevance. What is content relevance? It’s matching your book with what is happening in the world. Here are some examples: • Is any part of your novel set during a holiday? • Are there any themes in your memoir that can be tied into an awareness…
The 5 Most Important Things Authors Should Know About Book Publicity and Promotion
The publishing industry is in the midst of a revolution. Thanks to independent publishing, more books than ever are released every day. No longer do a small number of literary gatekeepers at major publishing houses determine what will reach the market. It is indeed the best of times for authors, and yet many encounter frustration…
Successful TV and Radio Interviews
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you know your topic and know beforehand what you want to get across to the audience, you will be…
How Can I Hire a PR Agency to Promote My Book?
Several people have asked me this question, so I guess a lot of people want to know the answer. I can’t recommend any specific firm, but I do have guidelines that can help. 1. Find a company with a proven track record in your genre. Look at the bestsellers in your field and ask the…
Using Photographs In Your Publicity Campaigns
When you are sending out press releases and working on getting free publicity, photos will help you build both name and face recognition for you. Both are VERY important. So what kind of photos should you send with your press releases? How big should they be? What should they show? If you want to send…
How Publicity Closed A Million Dollar Book Deal
There is a woman who has done the talk show circuit for years. She’s been on just about every TV talk show you can name. She’s gotten millions and millions of dollars worth of publicity. Now, for the rest of the story. Even though she’s gotten on all of these major league shows, she has…
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