Secret Strategies For Standing Out In This Crowded Digital Age
Do you ever feel invisible in the sea of people who are out there marketing their book on the internet today? If so, trust me, you’re not alone! As exciting as it is to be living in the most innovative time in history and with all of technology’s advancements at our disposal, it’s not uncommon [...]
21 Ways to Get Publicity and Increase Sales!
Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah. Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so. So, why is Dr. Phil rich and famous…and not you? It’s because of publicity. Publicity is one of the most powerful forms of advertising. Reporters [...]
The Missing Link to Selling Your Book: Hire a Publicist
Many new authors today are looking for ways to market their books, dissatisfied with the service and results their publishing companies provide. As publishing companies are trying to save money, they have shrunk their own in-house publicity departments and end up focusing primarily on the famous authors in their “stable” of writers. But that doesn’t [...]
Rules to the PR Game
The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media we mean both the traditional media—print [...]
Can You Get Me on Oprah?
As publicists, the number one question we get is: “Can you get me on Oprah?” Or, clients give us a declarative statement: “The only thing I want is to get on Oprah!” Here are some insights on the “Big O” which might help put the Queen of all Media in perspective as it relates to [...]
Using Online Press Kits to Increase Book Sales
If you’re an author, media coverage is the best and most cost-effective way to increase your book’s sales. What media coverage does, that no ad can do, is build your credibility among your target audience. When they hear an interview with you on a local radio program, read a newspaper article where you’ve been used [...]
Event Publicity Campaigns
I can’t overstate the importance of customizing your communications (including news releases)—whether you’re approaching a blog, a small community newspaper, or the Today show. So long as these media professionals feel like their wishes and needs are being met, you can and will generate publicity. There’s a good chance, too, that you will be able [...]
Localizing – the Key to Increasing Your Publicity
The media-response rate for news releases with a local-community-involvement angle is the higher than for any other news release I send. They result in more interviews and more publications. Newspaper editors, in particular, appreciate these customized pitches. It’s work to localize a news release. It takes research to identify the specific concerns and attributes of [...]
Is Summer a Bad Time to Start a Book Publicity Campaign?
Summer. Our favorite time of year, and also the one time of year most publicists will tell you is not a good time to start a book promotion campaign. You might also hear that starting a campaign after Thanksgiving, mid-Spring publicity or mid-Fall are fraught with publicity perils. What are you left with? Basically, September [...]
Publicity Tactics: Does Old Media Still Matter?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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