Category Archives: Book Publicity

How Can You Write the Perfect Pitch Letter?

A relatively new staffer at a PR agency asked me recently to consult with her and review the pitch letter she wrote. Here’s what I told her. Reporters and TV producers tell me they don’t have time to read long pitch letters. They are swamped! One producer said she gets more than 1,000 pitches a…

“GUARANTEE”: The Most Controversial Word in Book Marketing

Authors unfamiliar with book marketing are often surprised when a publicist tells them that nothing is guaranteed when it comes media coverage and book sales. I understand why they’re surprised and disappointed. An author is going to pay for services but be promised nothing in terms of results? If I wasn’t in the industry, I’d…

What to Do When Someone Interviews You

You’ve just stepped out of the shower. Your robe is in the bedroom; the phone rings in the livingroom. You wrap a towel around yourself and run to grab it — and a voice on the other end of the line asks if this would be a good time for an interview! What do you…

How To Have the Perfect Publicity Driven Business

Here’s my vision of a perfect, publicity-driven business or practice: You write a press release which gets published in the newspaper. Your contact information is in the article, so people call you (this is the first exposure people have to you via publicity). When people call you or your office, you intentionally put them on…

Why Press Releases Are Trashed By Reporters

Press releases get trashed when they are too self-serving. Far too many people think the purpose of doing media interviews is to get attention for themselves or make sales of their products. DEAD WRONG!That’s why they don’t get publicity. A press release has one purpose and one purpose ONLY. That purpose is…to get the reporter…

Radio PR Secrets

The worst thing you can tell a radio talk show host when answering her question is “It’s in my book.” “I have found that some authors are reluctant to share the meat of their book with their listeners, hoping the listener will run out and buy the book,” says KTKK Radio host Linda Strasburg. “The…

Angling Especially for TV? Here’s How to Snag TV Publicity

Some publicity seekers find TV the toughest medium to crack. Whether or not that’s true, it can also be the toughest medium in which to pull off a masterful appearance. Factors that have little or no impact on how well you come across print can sabotage your effectiveness on television. For example, when Caroline Kennedy…

What Authors can Learn from The Promotion of Anchorman II and Ron Burgundy

“Anchorman II: The Legend Continues” is the highly anticipated, long overdue sequel to 2004’s “Anchorman: The Legend of Ron Burgundy.” The first film quickly became a cult classic with its quippy one-liners and hilarious cast. The sequel premiered December 18. Leading up to the movie’s release, the “Anchorman” team took promoting the film to another…

The Changing Media Landscape: Bad News for Authors and Book Publicists?

Many believe the printed newspaper is dying a slow, painful, inevitable death. Since 2008, the presses at hundreds of newspapers have stopped forever. Many venerable print magazines have closed their doors. After 32 years of publishing Southern Accents, Time. Inc. shut it down. Ziff Davis stopped publishing PC Magazine after 27 years, and Conde Nast…

Self PR for the Self-Published Crowd

You’ve just written a sure to be award winning book on the history of ducks in television. Hundreds of copies of it sit on your desk and you’ve sold one to your mom, one to your best friend, and another to your dog. How in the world do you get word out about your epic…