So, you’ve signed on for a publicity campaign to promote your amazing new book. Most new authors aren’t familiar with what’s involved in a book publicity campaign – I didn’t, before I started working many years ago in book promotion. Publicists are the “matchmaker,” connecting your book with the right media. However, it’s you, the…
Category Archives: Book Publicity
How to Pitch Reporters and Get Results: A Reporter’s Point of View
Lisa Earle McLeod is a syndicated columnist who uses PR LEADS to find sources for her articles and books, including her latest: . She is a sales leadership consultant. Organizations like Apple, Kimberly-Clark and Pfizer hire her to create passionate, purpose-driven sales organizations. She is also a best-selling author and sought after speaker. Her newest…
How to Ace Media Interviews
This tip from Dan Janal is useful on a couple of levels. One, it helps reporters to easily prepare to interview you by giving them angles for the story and two, it helps you to be make the most of your interviews by anticipating the type of questions that might be asked and preparing good…
5 Quick Radio Interview Tips for Authors
Radio interviews should be a staple of most publicity campaigns. They are remarkably convenient because no travel is involved, and even our busiest authors are able to fit radio interviews into their schedule. As in any facet of promotion via the media, remember the process is absolutely a “you scratch their back, they’ll scratch yours”…
Why Is a Press Release Like a Pizza?
While I was at my favorite pizza parlor, I noticed that to make a great pizza, you need three ingredients: Great crust. Great toppings. Great sauce. I realized the same is true with a great press release that gets results. You need three ingredients: Great content. Great keywords. Great distribution. I’ve noticed that the press…
The Media Training Bible
In just the first few pages of you will learn things that could turn your next media interview from a disaster into a smashing success. In this book, Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on…
How to Pitch Reporters in the New Era of “Pageview Journalism”
It’s getting harder and harder to get reporters to write about you because there are fewer newspapers and fewer reporters! One trend noticed by Shel Holtz is the rise of “page view journalism” in which reporters are rewarded financially for getting more people to read their stories. What this means for PR people is that…
Tips for Authors: 5 Book Publicity Goals to Set for the New Year!
By preparing in advance to promote your book in the New Year, you’ll increase your chances of being noticed and setting yourself a part from the sea of authors. Here are 5 tips to follow to start promoting your book in the New Year: 1) Stop putting off promotion! So you wrote your book, spent…
10 Ways to Make Your Book Pitch Stand Out So Your Book Gets Free Publicity
Ellen Reid Smith writes books about cowgirls (Cowgirl Smarts: How to Rope a Kick-Ass Life) that have some western humor where she uses a western kitch language to lighten the subject matter. She asked me: Should authors avoid the language their book is written in and stay very formal and straight in a media pitch,…
Leverage Breaking News in Your Press Release
They are called “newspapers” for a reason: they contain news. But what can you do to get publicity if you or your company don’t create news? You can piggyback on breaking news to get free publicity for yourself or your company. Here are five proven publicity tactics to help you see your name in the…
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