A PR agent, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity. There is a time and a place for just about anything and humor can be a good…
Category Archives: Book Publicity
How to Measure the Effect of Press Releases
Getting publicity is great for your ego, but what is the Return on Investment of publicity?
10 Tips for Building Relationships with Reporters
When you pitch a reporter with your great story idea, remember that reporters aren’t looking to find a new best friend. Reporters are looking for experts and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend activities, their…
One Of The Biggest Problems People Have When They Try To Get Publicity
If right this minute someone asked you what type of business you’re in and what you do for your customers, could you tell them in 10 seconds or less? If not, you’re probably in trouble. So many people think that getting publicity is as simple as sending out a press release. Sorry, Scooter, it’s not…
A Book Publicity Campaign is Only as Good as the Author’s Responsiveness
The inspiration for this article came from one of our current authors, Susan. She is a highly credentialed, successful businesswomen. In a conversation last week about plans for the next stage of her campaign, I thanked her for all her hard work. Her quick answers to her publicist’s questions, willingness to do all media interviews…
Tips to Succeed on Reality TV
Note from Cathy: Reality television is creating new stars and bestselling authors. Even Snooki has a book. Your book can lead to a spot on reality TV (I have been approached by reality show producers more than once as a result of my book.) or being on a television show can bring you the fame…
6 Book Publicity Tips for the New Year!
Happy New Year! Once the major holiday buzz subsides, media contacts are back in their offices, and the New Year’s news is unfolding. This is an important time to map out your book publicity plans for the next several months. These six simple book publicity tips will help set you on the path to book…
From Published to #1 Amazon Bestseller in 3 Months
My husband and I recently launched our book, “Forgiveness Formula: Finding Lasting Freedom in Christ” on December 6th, 2011. In preparation for our book launch we designed a four month book marketing plan. This plan included a website as our main hub, including a blog, as well as several key social media outlets: Twitter, Facebook…
Predictions for 2012 Marketing and Publicity Trends
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. Mobile marketing will…
Media Kits – Online and Paper
Press or media kits are important to any author’s marketing plan. Whether mailed or available online, press kits should contain some basic materials with a little room for creativity. An effective press kit will make things easy for the media and can get an author valuable media attention. Most authors think of press or media…
Get the answers you need to turn your non-fiction book into multiple information products. Click here to learn more.
-
