Category Archives: Book Publicity

Is the Press Release Dead?

Does Santa Claus exist? Is the press release dead? These questions come up every year. While the existence of Santa Claus has been widely proven to be true, I’ll weigh in on the other question as one of my coaching clients asked me that question just the other day. My answer is simple. If you…

#PR Predictions for 2015 from #Publicity Expert Dan Janal @prlead

Note from Cathy: Dan Janal offers some interesting predictions about PR and publicity in the coming year. I agree with Dan’s predictions, and I believe that #2 is absolutely critical. It is no longer just about the media promoting us; we need to promote them, too. And despite what some say, press releases are not…

Book Publicity Idea: Link Your Book to Holidays and Special Events

One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting…

What Can Authors Learn From The ALS “Ice Bucket Challenge”

The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in awareness among many. Whether on Facebook, Twitter, or YouTube, the “icing” videos took over everyone’s newsfeeds. The challenge involves filming a video of yourself while getting drenched by a bucket of ice water, share it on social media, and challenge…

How Can You Write the Perfect Pitch Letter?

A relatively new staffer at a PR agency asked me recently to consult with her and review the pitch letter she wrote. Here’s what I told her. Reporters and TV producers tell me they don’t have time to read long pitch letters. They are swamped! One producer said she gets more than 1,000 pitches a…

“GUARANTEE”: The Most Controversial Word in Book Marketing

Authors unfamiliar with book marketing are often surprised when a publicist tells them that nothing is guaranteed when it comes media coverage and book sales. I understand why they’re surprised and disappointed. An author is going to pay for services but be promised nothing in terms of results? If I wasn’t in the industry, I’d…

What to Do When Someone Interviews You

You’ve just stepped out of the shower. Your robe is in the bedroom; the phone rings in the livingroom. You wrap a towel around yourself and run to grab it — and a voice on the other end of the line asks if this would be a good time for an interview! What do you…

How To Have the Perfect Publicity Driven Business

Here’s my vision of a perfect, publicity-driven business or practice: You write a press release which gets published in the newspaper. Your contact information is in the article, so people call you (this is the first exposure people have to you via publicity). When people call you or your office, you intentionally put them on…

Why Press Releases Are Trashed By Reporters

Press releases get trashed when they are too self-serving. Far too many people think the purpose of doing media interviews is to get attention for themselves or make sales of their products. DEAD WRONG!That’s why they don’t get publicity. A press release has one purpose and one purpose ONLY. That purpose is…to get the reporter…

Radio PR Secrets

The worst thing you can tell a radio talk show host when answering her question is “It’s in my book.” “I have found that some authors are reluctant to share the meat of their book with their listeners, hoping the listener will run out and buy the book,” says KTKK Radio host Linda Strasburg. “The…