Note from Cathy: Reality television is creating new stars and bestselling authors. Even Snooki has a book. Your book can lead to a spot on reality TV (I have been approached by reality show producers more than once as a result of my book.) or being on a television show can bring you the fame…
Category Archives: Book Publicity
6 Book Publicity Tips for the New Year!
Happy New Year! Once the major holiday buzz subsides, media contacts are back in their offices, and the New Year’s news is unfolding. This is an important time to map out your book publicity plans for the next several months. These six simple book publicity tips will help set you on the path to book…
From Published to #1 Amazon Bestseller in 3 Months
My husband and I recently launched our book, “Forgiveness Formula: Finding Lasting Freedom in Christ” on December 6th, 2011. In preparation for our book launch we designed a four month book marketing plan. This plan included a website as our main hub, including a blog, as well as several key social media outlets: Twitter, Facebook…
Predictions for 2012 Marketing and Publicity Trends
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. Mobile marketing will…
Media Kits – Online and Paper
Press or media kits are important to any author’s marketing plan. Whether mailed or available online, press kits should contain some basic materials with a little room for creativity. An effective press kit will make things easy for the media and can get an author valuable media attention. Most authors think of press or media…
Publicity Strategy: Year-in-Review Press Releases
The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.
Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity. You think you don’t have anything newsworthy to say. That’s false because it is up to the reporter to decide what is newsworthy. If you tell yourself…
Publicity Stunts That Work!
Are you ready to gain attention of the media, your community or perhaps the country at large? Want to market your book yourself instead of paying a high price for someone else to do it for you? One of the greatest things about marketing your own book is the wide range of freedom and diversity…
Free PR Any Author Can Capitalize On
The pharmaceutical company I worked for last year generated a lot of positive PR and media buzz by offered to restock the supplies at free community clinics. They even sponsored their own free clinics and would offer basic screenings at local elementary schools in neighborhoods where parents might not be able to afford proper health…
The Difference between Book Publicity and Advertising: Credibility vs. Control
As a book publicist working with authors from all walks of life, I’m often asked to explain the difference between book publicity and advertising. When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s…
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