Press Kits Gone Green
Everything is going green these days. Direct mail is being replaced by email marketing. Polls show that most people pay their bills online versus using the mail. In public relations the green movement is seeing headway in changing how we do press kits.
Press kits are critical to every public relations campaign. Every client wants a [...]
Who Will Be the New Oprah?
Oprah Winfrey has announced that she will end her long-running talk show in 2011, and there is a lot of speculation about who—if anyone—will be able to fill her shoes.
Authors love Oprah. A single mention by Oprah is considered enough to launch a book on the best seller lists, and most authors dream of sitting [...]
Six Website Essentials for Authors
A website is a staple of any book publicity campaign. As your publicist works to solicit awareness about you and your project, it is crucial to provide those who are interested with details about your book, background, and purchasing information. When a producer, editor or reporter is contemplating covering you, the first step they take [...]
Top Secrets to FREE Publicity
In order to leverage your authorship into a ton of free publicity, here are a few tips and tricks that can help you succeed faster, smarter and won’t break your bank. Remember, you are in it for the long haul, and your book should mainly be thought of as a tool to enhance and further [...]
When Media Say No, Don’t Take it Personally
A book is probably the greatest thing in the world – to its author. But when an editor or producer says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers.
Morning and afternoon radio talk shows are tuned in most by persons driving to and from [...]
YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver
In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. [...]
Want to Get FREE Publicity for Your Books? Try Pitch Rate
As an author you are considered an expert in the field in which your book is written. The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some good press as someone interviewed me about the popularity [...]
Special People Have Special PR Needs
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs. Isn’t it really the special task of all [...]
Monthly Retainers VS. Pay For Placement for Public Relations Services
Potential clients will on occasion request an alternative payment arrangement other than the typical retainer fee arrangement most PR firms including Westwind Communications require.
I could discuss all day the various payment options offered for PR services such as “pay for placement,” “hourly fee” or “retainer fee”. In a nut shell, the retainer fee allows [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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