12 Ways to Keep Your Nonfiction Book in the News
by Sandra Beckwith
Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book needs. Read more
Book Publicity Lead Time
by Maryglenn McCombs
In the book business, timing really is everything. Having plenty of lead time is essential when launching a new book. Read more
The Big Secret for Leveraging Your Publicity Interviews Big Time
by Paulette EnsignYou’re an author, speaker, consultant, coach, solopreneur, or small business owner. You are doing all you think you can to promote your company and your book, and are probably doing it single-handedly. Yet there is one simple thing you are probably overlooking. Read more
The New Face of Author Book Promotion
by Sid Smith
Book promotion and book marketing used to consist of the lonely book tour. As the author, you were required to visit a ton of cities in a relatively short time, exausting you to the frustrating end, often with few book sales to show for your troubles.
Author book promotion can be tiring, frustrating, and often financially draining. That’s why the most successful authors will often hire a good book publicist, or literary publicist. Read more
Authors: Get Press With Free Marketing
by Michelle Dunn
I have written 5 books. I have just signed a contract with Entrepreneur Press to write a book for their Ultimate Series. I have been featured on NPR, in The Wall Street Journal, on the CBS Early Show, and in many magazines and newspapers nationwide. I have also never paid for advertising.
How is this possible you ask? Read more
Writing News Releases For Fiction Books
by Paul J. Krupin
How do you make “news” with a book of fiction? How do you write news releases for fiction books? Read more
How Do You Create a Timeline for Book Publicity?
by Maryglenn McCombs
To create a plan for book promotion, you will need to start with setting a publication date. Understandably, there is a great deal of confusion about what a publication date – or pub date – really is. Read more