Writing the second book is one of the best things any author can do. It may not be an easy thing to do, and it may not always seem worthwhile at first, but numerous reasons exist for why writing a second book is one of the best ways to reap the greatest benefits from your…
Category Archives: Book Marketing
Positioning Your Book for Success
You can easily adapt “positioning,” an advertising sales technique that will make submissions stand out on the editor’s desk–and in the editor’s mind. When I worked as a technical write an industrial equipment manufacturer I decided to write a book of tips for fellow technical writers. Such a hadn’t book been done before. Or so…
7 Ways to Promote Your Nonfiction Book
There are two things every author must know about promoting your nonfiction book. First, it isyour responsibility, no matter what publishing method you use — conventional, print on demand (POD), or do-it-yourself. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of…
The Law of Appreciation
Years ago, I passed on a tip to a client that she took to heart. I told her to send thank-you notes to her clients. I met her several years afterwards and she told me, “You know that tip you gave me to send thank-you notes? Well, that’s the secret that filled my practice. I…
19 Book Marketing Methods to Secure Nonreturnable Book Sales – and Sell More Books!
Want to boost your book marketing plan and sell more books? Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to…
Stop Planning, Forget The “How”, Just Go For It!
We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision to play a bigger game. These are related to issues of safety, not rocking the boat, and self-doubt as to whether we really CAN…
More Time – Less Stress
What’s the first thing you think of when you hear about a new marketing idea, strategy or opportunity? Do you think: “Wow, this is incredible! I can’t wait to get working on that immediately!” No, I’ll bet you think something more like: “Hmmm, sounds interesting but it probably won’t work and even if it did,…
Market Me Please! Best Selling Tips for the Self Published Author
Did you know, Best selling author, John Grisham’s book “A Time to Kill” was rejected by fifteen publishers and thirty agents before he ultimately decided to publish it himself? Being a self published author represents a mountain of challenges when it comes to breaking into the industry. We?ve all heard the various stereotypes about writers…
Selling Books to Supermarkets and Drug Stores
There are tens of thousands of supermarkets and drug stores of all sizes around the country. Many of these sell books, booklets and videos. Some of the larger supermarket chain stores – such as Kroger — actually have a bookstore, rather than a book section. The means of marketing to these two segments is similar,…
Building Local Recognition for Your Book
It’s crucial you don’t neglect your hometown media outlets and people you know when promoting your book. Building local and regional awareness for your book can spark word-of-mouth awareness and allow you to get your feet wet with media exposure. It will also strengthen your platform and help you take your pitch to the next…
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