How an Author’s Assistant Can Help You
Did you know 81% of people have a book in them just waiting to be written? That represents over 200 million people in the U.S. And, that over half of those people give up on their dream to write because they become frustrated and defeated by the complexities of the publishing process.
As a writer, you [...]
It’s All About PR
“After you’ve written your book, found an agent, gotten a publisher, and your book is finally in the bookstores, five percent of your work has been done.”—Jack Canfield
You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. [...]
21 Ways to Get Publicity and Increase Sales!
Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah.
Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so.
So, why is Dr. Phil rich and famous…and not you?
It’s because of publicity.
Publicity is one of the most powerful forms of advertising.
Reporters are constantly on the lookout [...]
The Publishing Journey
I always knew I wanted to write a book, but it didn’t seem feasible from all of the stories I’d heard about how impossible it was to get a book published. So, when I decided to try anyway, I went the traditional route, and contacted over 100 literary agents. As the process evolved, I realized [...]
The Ripple Effect: Sell Books by Throwing Rocks
I firmly believe that you should always start a book campaign in your own backyard pond, regardless of the topic, theme, or focus of the book. Use your local connections and grow from there. Remember that rocks thrown into a pond will create ripples that can reach faraway shores.
Plunk the Rocks into These Ponds First
The [...]
Please Carry My Book – Honest it’s Amazing!
Your book is published, the boxes have been delivered and it looks great! Now what? Well if you are a self-published author, you’ve got a lot of work ahead of you. It’s up to you to market and sell your book. While you may have some supporters who go to bat for you by in [...]
No One Interviews a Book - Radio Interview Tips for Authors
All talk radio listeners have heard them: An interview in which the guest/author utters “as I say in my book” every 10 seconds. I’ve even heard authors recite chapter titles … every one of them! Similarly, some guests mention their website in every sentence.
There’s an adage in book publicity: No one interviews a book. [...]
Top Ten Tips to a Successful Virtual Book Tour
Online methods of promoting your book are fast becoming the most cost effective way to market and promote your new book. Authors are discovering the Virtual Book Tour, which allows you to promote your book via the Internet through articles, blogs, podcasts, interviews, radio shows and Web sites without the issues and financial burden that [...]
Tips for a Successful Email Blast for Your Book
Email marketing is an easy, cheap way to get your message out. Once you have your mailing lists compiled you can use them to send out email blasts. You can also have a sign up box on your website where people can join your email list to be notified of new products, announcements [...]
Tootin’ the Writers’ Horn
Whether you are a writer who is published by a house or are self-published, you will need to market your book. In doing so you’ll need to be willing to talk up, not only the book, but also yourself. Before your book is released you have work to do. You’ll want people to know who [...]