Working an author booth at a local festival or fair can be a fun way to directly connect with the community. It can land you contacts that can lead to other appearances, and you can most times sell your product directly to the public. But, as with all things, it pays to be prepared. 1….
Category Archives: Book Marketing
Author Tips for Selling Books
Publishing and marketing a book requires a lot of stamina and a willingness to keep learning. Often the best advice you get is not from publishing publications but simple tips other authors give you. Here are ten of the best tips and secrets other authors have given me over the years. The learning curve for…
5 Tips to Promote Your Business Book
The business book market is ever-growing and highly competitive. To be successful, you must know your product, flex your expertise muscles, and keep your book relevant. 1. Start promoting to your niche business market first: Have you written a finance book? Start by promoting your book to finance media. Is your book a ‘how to’…
Top 10 Book Apps for Kids and Adults
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them. Some apps have incredible features such…
Marketing Your Book Online: 5 Easy Tips
So, you’ve written The Great American Novel, and it’s about to be published. What next? The whole point to writing a book is so that someone (or a lot of someones) will read it. However, it’s rare that someone will walk into a bookstore and select a book they’ve heard nothing about. With a little…
Marketing Ideas for Budding Authors
As a freelance Internet marketer, I learned very quickly that I need to speak with everyone I meet, because you never know who has a website, or knows someone who needs help promoting theirs. As I spoke with my next-door neighbor last year, he told me that he’s an aspiring author who just secured an…
How to Market a Book
If you plan to market your book by yourself, you may find that doing so is extremely hard and very frustrating. You will have to learn about book marketing if you wish to take control of your book and market it online. This will generate new sales and a wider fan base. Create a Website…
Tips for Authors: Holiday Gift Guide Submissions
While it seems too early to think about the winter holidays, if you’re interested in having your book placed in the holiday gift guides NOW is the time to get started. If you wait too long, you will miss the boat. Here are a few general tips submitting your book to holiday gift guides: 1)…
Do You Want to Increase Your Book Sales?
Are you sure? It is difficult to plan your actions and focus your attention on such an indefinite objective as “increase sales.” Instead, specifically restate your objective to increase your gross revenue, build additional profits or perhaps deplete a large inventory of books. The distinction is important because each objective requires a different strategy, particularly…
Are You Serious?
I don’t know if this is the worst marketing mistake, but it may be close – and that’s being too serious in your marketing. Yeah, I know I just said above that you need to be more serious. But there are different kinds of seriousness. There’s “intentionally serious” and that’s good. When you’re intentionally serious,…
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