As a freelance Internet marketer, I learned very quickly that I need to speak with everyone I meet, because you never know who has a website, or knows someone who needs help promoting theirs. As I spoke with my next-door neighbor last year, he told me that he’s an aspiring author who just secured an…
Category Archives: Book Marketing
How to Market a Book
If you plan to market your book by yourself, you may find that doing so is extremely hard and very frustrating. You will have to learn about book marketing if you wish to take control of your book and market it online. This will generate new sales and a wider fan base. Create a Website…
Tips for Authors: Holiday Gift Guide Submissions
While it seems too early to think about the winter holidays, if you’re interested in having your book placed in the holiday gift guides NOW is the time to get started. If you wait too long, you will miss the boat. Here are a few general tips submitting your book to holiday gift guides: 1)…
Do You Want to Increase Your Book Sales?
Are you sure? It is difficult to plan your actions and focus your attention on such an indefinite objective as “increase sales.” Instead, specifically restate your objective to increase your gross revenue, build additional profits or perhaps deplete a large inventory of books. The distinction is important because each objective requires a different strategy, particularly…
Are You Serious?
I don’t know if this is the worst marketing mistake, but it may be close – and that’s being too serious in your marketing. Yeah, I know I just said above that you need to be more serious. But there are different kinds of seriousness. There’s “intentionally serious” and that’s good. When you’re intentionally serious,…
Why You Need More Than One Book
Writing the second book is one of the best things any author can do. It may not be an easy thing to do, and it may not always seem worthwhile at first, but numerous reasons exist for why writing a second book is one of the best ways to reap the greatest benefits from your…
Positioning Your Book for Success
You can easily adapt “positioning,” an advertising sales technique that will make submissions stand out on the editor’s desk–and in the editor’s mind. When I worked as a technical write an industrial equipment manufacturer I decided to write a book of tips for fellow technical writers. Such a hadn’t book been done before. Or so…
7 Ways to Promote Your Nonfiction Book
There are two things every author must know about promoting your nonfiction book. First, it isyour responsibility, no matter what publishing method you use — conventional, print on demand (POD), or do-it-yourself. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of…
The Law of Appreciation
Years ago, I passed on a tip to a client that she took to heart. I told her to send thank-you notes to her clients. I met her several years afterwards and she told me, “You know that tip you gave me to send thank-you notes? Well, that’s the secret that filled my practice. I…
19 Book Marketing Methods to Secure Nonreturnable Book Sales – and Sell More Books!
Want to boost your book marketing plan and sell more books? Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to…
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