Here’s to Your Publishing Success
Whether you are an aspiring author or a seasoned one, there are always questions that arise when it comes to self-publishing. Writing a book is one thing, but getting it in the hands of buyers can be quite another. Someone once wrote, being an author is 5% writing and 95% marketing and promotion.
As an author [...]
Book Buzz - Maximize Your Book Sales and Get National Media Attention Through Strategic Publicity
Whether you’ve been an author for ten years, ten months, or ten weeks, you’ve undoubtedly discovered that the competition is tough. One of the most frustrating things is learning that a fellow author, who is equally as competent as you, sells millions of copies of books while you have difficulty moving a mere thousand off [...]
Finding your Niche Market - How Authors Can Effectively Market Their Work
Almost everyone considers themselves to be a writer. Those who most appreciate the art will define it as a means of connecting to oneself, to others, to reality and to fantasy. This definition excludes no one. The book business, unfortunately, does. Industry experience teaches that every writer is not an author, and the difference between [...]
Free Publicity for Your Book
Although your mind tells you that you’re an author and not a publicity agent, the reality is that yours is only one among hundreds of books being offered just this season! You are competing for limited bookshelf space in bookstores. Also keep in mind that bookstores are not the only places to sell books. In [...]
Public Relations: The Small Business Savior
Awareness of your goods and services and your professional credibility are essential to the success of your business. Most businesses fail when their marketing, sales, and public relations efforts don’t achieve these results.
Public relations is the small business owner’s most effective tool in creating a memorable brand and driving sales. A well-executed public relations program [...]
How an Author’s Assistant Can Help You
Did you know 81% of people have a book in them just waiting to be written? That represents over 200 million people in the U.S. And, that over half of those people give up on their dream to write because they become frustrated and defeated by the complexities of the publishing process.
As a writer, you [...]
It’s All About PR
“After you’ve written your book, found an agent, gotten a publisher, and your book is finally in the bookstores, five percent of your work has been done.”—Jack Canfield
You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. [...]
21 Ways to Get Publicity and Increase Sales!
Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah.
Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so.
So, why is Dr. Phil rich and famous…and not you?
It’s because of publicity.
Publicity is one of the most powerful forms of advertising.
Reporters are constantly on the lookout [...]
The Publishing Journey
I always knew I wanted to write a book, but it didn’t seem feasible from all of the stories I’d heard about how impossible it was to get a book published. So, when I decided to try anyway, I went the traditional route, and contacted over 100 literary agents. As the process evolved, I realized [...]
The Ripple Effect: Sell Books by Throwing Rocks
I firmly believe that you should always start a book campaign in your own backyard pond, regardless of the topic, theme, or focus of the book. Use your local connections and grow from there. Remember that rocks thrown into a pond will create ripples that can reach faraway shores.
Plunk the Rocks into These Ponds First
The [...]