Are there statistics, processes or other information relevant to your book that could be presented visually? Have you considered using infographics to present this information in an easy to understand way? In this article, Dan Janal shares how one of his clients is using infographics on their website. As you read this article (and view…
Category Archives: Book Marketing
The Holiday Dead Zone
Note from Cathy: Many of us have free time right after the holiday, and without business demands on us it is easy to fritter it away. Like Robert, I find that there is much that can be accomplished without the demands of my normal work schedule, the telephone ringing, etc. Use this time wisely to…
Predictions for 2012 Marketing and Publicity Trends
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. Mobile marketing will…
How Amanda Hocking REALLY Did It – An Inspiration for All Authors
Amanda Hocking, as I’m sure you know, is a best-selling e-author on Amazon.com. Since uploading her first e-book in the spring of 2010, she has grossed about $2 million. She’s got 10 novels under her belt, all of which fall into the paranormal-romance category. The prominent entertainment company, Media Rights Capital, optioned her four-book vampire…
Sell More Books This Holiday Season
The holidays are coming, and people are looking for great gift ideas for friends, family members and professional colleagues. Why not promote your book as a gift? Here are some ways you can make your book a hot gift idea for the holidays: Hold a sale. Everyone loves a bargain, especially around the holidays. Discount…
Ten Things an Author Should Remember When Having a Booth at a Festival or Fair
Working an author booth at a local festival or fair can be a fun way to directly connect with the community. It can land you contacts that can lead to other appearances, and you can most times sell your product directly to the public. But, as with all things, it pays to be prepared. 1….
Author Tips for Selling Books
Publishing and marketing a book requires a lot of stamina and a willingness to keep learning. Often the best advice you get is not from publishing publications but simple tips other authors give you. Here are ten of the best tips and secrets other authors have given me over the years. The learning curve for…
5 Tips to Promote Your Business Book
The business book market is ever-growing and highly competitive. To be successful, you must know your product, flex your expertise muscles, and keep your book relevant. 1. Start promoting to your niche business market first: Have you written a finance book? Start by promoting your book to finance media. Is your book a ‘how to’…
Top 10 Book Apps for Kids and Adults
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them. Some apps have incredible features such…
Marketing Your Book Online: 5 Easy Tips
So, you’ve written The Great American Novel, and it’s about to be published. What next? The whole point to writing a book is so that someone (or a lot of someones) will read it. However, it’s rare that someone will walk into a bookstore and select a book they’ve heard nothing about. With a little…
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