Are you content as an author because your book has finally been published? If yes, then you are making a grave mistake. Once your book reaches the publisher, it has to go through one more step which is in fact, a complex and ongoing process. Having your book on the stands doesn’t mean that it…
Category Archives: Book Marketing
Creating a (almost) Free Marketing Strategy for Your Writing
Marketing is an important element of any business, but is frequently an abstract idea to writers. While writing a novel seems like the more insurmountable task, writers often find that marketing their work is much harder than penning their masterpiece. The work of marketing your writing to potential readers should begin before your manuscript is…
Creative Book Promotion Ideas
Creativity is the key to finding out the best creative book promotion ideas. The truth is that good book promotion ideas will yield the best results and enable authors to swiftly make huge returns from their investment. Below are some book promotion ideas to help you market your book. Free self publishing promotion Article marketing…
The “Spreadsheet Marketing” Lie
If it were easy or automatic to claim market share, no business would ever fail. In this post, Dan Janal talks about the lie of “spreadsheet marketing.”
What They “Forgot” to Tell You About Book Trailers
They Claim: Millions of people watch movie trailers and go to movies. Won’t the same idea work for books? Definition: A video that promotes a book using the same storytelling techniques that movies use. Videos are posted on your website and on YouTube and/or other video sharing sites. The goal is to create interest in…
A Guide to Four Free and Effective Book Advertising Methods
If you have just published your first book, then you should move to the next step and look for innovative book advertising ideas if you are to have a mark in the industry. No matter how brilliant your writing is, it will be wasted if you do not have access to the people who are…
Is Marketing “Too Hard”?
Here’s something I’ve heard from clients over and over: “Marketing is Hard.” And then more specifically, “Getting my marketing message right is hard; writing my website content is hard; networking is hard; giving presentations is hard; selling is hard; and making follow-up calls is really hard.” Apparently everything in marketing is hard and nothing is…
My Dumbest Marketing Mistake
In this guest post, Dan Janal shares a mistake. Even though he is very successful, a different choice might have made him even more successful. Do you ever turn down an opportunity because the person or company is “too small”? Although that can make sense at times, it can be shortsighted. The other miscalculation is…
Focus on the “Low Hanging Fruit”
Following up on leads is 90% of the game, right? At least that’s what we hear. You spend all this time networking, marketing yourself, making cold calls, looking for the right client, but what’s the point of it all if you don’t follow up on the leads you DO have? This was a major obstacle…
A Snowball’s Chance in Marketing
I recently received an email from someone on my “official Michaelbrent Collings Facebook Fan Page” (which is still kinda weird to have, truth be known), asking in essence what he could do to sell his books to more than just his close personal friends and family… and promising me a kiss on the lips if…
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