Want to Sell? Go Where the Buyers Are!
The top advantage of modern publishing technology is that now any book can get published. And the top disadvantage of modern publishing technology is—now any book can get published. Including a plethora of shoddily printed, unedited books that only the writers’ mothers find interesting. So few bookstores or libraries give serious attention to self-published titles; [...]
Top 10 Book Promotion Strategies for 2010
A recent survey reveals that authors and publishers are anxious to leverage the benefits of social media marketing as they promote their books in the coming months.
According to Dana Lynn Smith of The Savvy Book Marketer, nearly all – 94 percent of the respondents – said they plan to promote their books with social networking [...]
Becoming a Bestselling Author is Hard Work!
Ready to write your first book?
More power to you.
Ready to live in luxury from the royalties?
Time for a reality check.
I won’t waste space with a lot of statistics on how hard it really is to make money writing. That approach is not only boring and negative, it’s futile.
Everyone who conceives the perfect book expects to [...]
Online Book Marketing – Is It Effective?
If you have recently published a book or novel, you be pleased to know that the Internet can become your most valuable resource. There is controversy as to whether or not it is effective to market your book online, especially since so many people are reading content directly on the Internet or downloading e-books. However, [...]
Improving Your Offline Business Card with a Proven Free Online Tactic
A business card is the most widely used method of advertising. It’s also usually one of the worst designed and worded methods of advertising used. There is a proven method people make a lot of money online with which can be used to improve your business card. Best of all this seems to be a [...]
Book Fairs and Festivals – the Top 25 for Authors and Publishers
Are book fairs an effective way to promote books? As a book publicist and book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from book websites to book trailers to social networks like Facebook, Twitter and YouTube. While these [...]
Book Marketing In The New Economy
The economy as we know it has changed entirely. Purchasing patterns and consumer behavior will be radically different from what it was two years ago. Excess and glitz are out. People are staying at home and enjoying the simple things in life – particularly a well-written book. That is the good news for authors. The [...]
Out of the Box Fiction Marketing
As writers, we tend to put the marketing aspect on the backburner. But the truth is we have to face our marketing fears. Whether you are published by a traditional publisher or self-published, the task of marketing is going to be up to you.
So here are a few tips to make your marketing experience an [...]
Easy, Affordable Book Marketing
So, you’re a published author, congratulations! The journey from ‘once upon a time’ until ‘they all lived happily ever after’ can be bumpy, but it’s ultimately smoothed out to seamless satisfaction with the elation of holding your published book in your hand. Once again, congratulations.
What now?
Marketing, marketing and more marketing. You now must eat, sleep, [...]
The 3 P’s of Promotion: Pursuit, Perseverance, Patience
Little did I know when I made the decision to turn my personal journal into a book to help others that it would take longer to edit, design and publish than to write. When I held Letting Go in my hand for the first time I felt a huge sense of pride and accomplishment. The [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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