Online Book Promotion: Your Competitive Edge
by Patrice-Anne Rutledge
As a book author, just reading the statistics on the sheer number of books published over the past few years illustrates the competition you face. It’s hard to stand out from the crowd, particularly if you’re the author of a midlist book whose publisher offers little promotion for your title. If you self-published, the entire promotional effort is up to you. This means that today’s authors must self-promote to ensure the success of their books. Read more
12 Ways to Keep Your Nonfiction Book in the News
by Sandra Beckwith
Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book needs. Read more
Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months
By Dan Janal
Article marketing is the best book sales lead generation technique on the Web today. Unfortunately, many authors writing articles on the Web fall short in their book marketing efforts. They simply can’t get people to visit their websites to buy their books. Read more
Understanding Shopper Mentality
by P.M. Terrell
If you are considering a book signing, you should understand how people shop in different environments. Read more
Sell More Copies of Your Books by Giving More Copies Away
by Ernie Zelinski
All things considered, word of mouth is still the most important means of marketing any book. Word of mouth is created by getting your book in the hands of people who will appreciate it and will talk to friends and associates about it. The best way to get people talking is to give your book to key individuals — talk-show hosts, columnists, celebrities, and chat-line addicts — who are going to mention it to many people, who will mention it to even more people. Read more
The New Face of Author Book Promotion
by Sid Smith
Book promotion and book marketing used to consist of the lonely book tour. As the author, you were required to visit a ton of cities in a relatively short time, exausting you to the frustrating end, often with few book sales to show for your troubles.
Author book promotion can be tiring, frustrating, and often financially draining. That’s why the most successful authors will often hire a good book publicist, or literary publicist. Read more
Publishing for Consultants - The Marketing Value of a Book
by Cathy Stucker
Do you have a book inside you? Getting it onto the page could help you to grow your business and even build new revenue streams. Read more
Book Marketing with Business Cards
by Cathy StuckerDo you have a business card? How about your book? It needs one, too. Read more
Self-Promote or Disappear!
by Larry James
There are several signs in my office that read, “Do something everyday to promote your books and yourself!” Why? Read more
Make Your Books More Marketable
by Lisa A. Smith
As an independent publisher, you owe it to yourself to make your books as marketable as possible. One way to do this is to produce books that look professional in every way, books that are well edited and that follow standard publishing conventions. Read more