Make Your Book Signing a Success
1. Before The Event:
Sell sheet or flyer - This features you and your book, and information on how-to buy the book now.
Your media kit
A copy of your book
A short blurb - For their newsletter or announcement around your appearance
A press release around your appearance - You should have a standard one that you can change [...]
Let it Snow! Let it Snow! Let it Snowball!
This is the story of one book that has spawned five other titles and snowballed into an avalanche of media coverage and sales opportunities.
It all started in the fall of 2003, when Voyageur Press introduced The Snowflake: Winter’s Secret Beauty. This $20 full-color photo/science title was an immediate success, generating articles in The New York [...]
5 Tips for Writing a Book Announcement News Release That Will Get Used by the Press
A book announcement press release helps us tell the world our new book is available for purchase. It’s often sent to the media with a copy of the book or a note asking if the journalist would like to receive a complimentary review copy. It’s also included in the book’s press kit. It’s not the [...]
Free Publicity for Your Book
Although your mind tells you that you’re an author and not a publicity agent, the reality is that yours is only one among hundreds of books being offered just this season! You are competing for limited bookshelf space in bookstores. Also keep in mind that bookstores are not the only places to sell books. In [...]
Don’t Be a Couch Potato - Publicity for Your New Release
Guess what? You’re a published author. Sitting on your couch, it’s hard to believe. Publishing is what happens to other people—people who wear black, smoke cigarettes and talk about Kerouac. It doesn’t happen to people like YOU, who have day jobs, families, and car loans. Obviously, you’re excited. You can already see yourself on the [...]
How to Select a PR Agency for a Book Launch or Author Publicity
Selecting a PR agency for a book launch or ongoing author publicity is like finding a mate through a dating service…You first check it out, see how the chemistry is and then explore where your mutual values intersect. If all is well from that point, you can start dating!
Here some simple steps that will make [...]