Category Archives: Book Design

Does Size Matter? Choosing Your Book’s Size

What size should your book be? Both beginning and longtime authors have to make this decision with each book, and depending on the kind of book, it can be an easy or a difficult decision. Here are some basic guidelines for determining your book’s size depending on the kind of book you are publishing. Fiction…

Back Cover Copy and Book Publicity: The Neglected Detail

Nothing detracts more from a book’s appeal than a bad back cover. Whether your reader is a potential buyer, media professional or someone who wants to hire you for your expertise, your book’s back cover has to communicate to your target audience: buy me! Authors often spend months or even years writing their book, yet…

Your Book Is Judged by Its Cover — 7 Tips for Effective Internet Book Selling

Books have always been judged by their covers. In a bookstore you look at the cover first, then turn over the book to read the back cover. Or maybe you next read the inside front and back flap covers of a hardcover book.

Now, though, many of us judge a book by first seeing it on the Internet — even if we ultimately buy the book in a bookstore using a 30% off coupon.

Getting Your Book Ready to be Noticed

So…You’ve done the final edit. Now what? Among the many steps you still have to take is: page design. Page design? Big deal you might say. What I need is a great cover for my book. Your potential reader has perhaps 5 seconds to look at your cover. Maybe 10 seconds or more to read…

Create Powerful and Compelling Back Cover Copy That Sells Books!

Note: The following guidelines are for non-fiction. Fiction, where you simply need to entrance someone with a good story line, would be different. Think about how you buy a book. You pick it up, look at the cover, and if you like the visuals, title, and subtitle, it’s because something resonates in you; something about…

Make Your Books More Marketable

As an independent publisher, you owe it to yourself to make your books as marketable as possible. One way to do this is to produce books that look professional in every way, books that are well edited and that follow standard publishing conventions.

Book Cover Design: Finding and Working With a Book Cover Designer

Finding a designer is easier than ever, now that the internet is literally at our fingertips. But how do you determine whether a designer is qualified or if they will provide good customer service?