So your book is off to the publisher, and you’re ready to think about marketing. In the literature on marketing, the core idea is to tell everyone you know the projected release date and ask them to tell everyone they know. After you’ve told everyone, including your barista, and you even have some tentative dates…
Category Archives: Book Marketing
Combating Marketing Randomness
What is it that gets in the way of simply doing the marketing activities we know we should do? What prevents you from staying on track and just making it happen? We can look both inside and outside. Inside, what prevents us from doing effective marketing are various “constrictive mindsets.” “I don’t have the time;…
How to Sell More Books at Conferences
I thought I was at the “Lady and the Champs” conference for speakers, but I might as well have been at the David Koop “How to Sell Books at a Conference” conference. David’s one of my favorite PR LEADERS and he was racking up sales of his book to fellow attendees, even though he was…
Four Free Self Marketing Tips You Cannot Afford to Ignore
When it comes to marketing your book, self marketing can be confusing and a lot of work. But the truth is that you really need to do self marketing because no one else is likely to do it for you. I have done some research into self marketing techniques, and I was surprised at how…
Authors: Why Your Emails Don’t Get Replies
Email can be an author’s best friend by helping an author reach people around the world and make contacts, ranging from finding an agent or publisher, to a publicist, or by sending out newsletters to readers. But authors carefully need to word their messages to make sure they are really communicating so they are not…
Tell Your Story with Infographics
Are there statistics, processes or other information relevant to your book that could be presented visually? Have you considered using infographics to present this information in an easy to understand way? In this article, Dan Janal shares how one of his clients is using infographics on their website. As you read this article (and view…
The Holiday Dead Zone
Note from Cathy: Many of us have free time right after the holiday, and without business demands on us it is easy to fritter it away. Like Robert, I find that there is much that can be accomplished without the demands of my normal work schedule, the telephone ringing, etc. Use this time wisely to…
Predictions for 2012 Marketing and Publicity Trends
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. Mobile marketing will…
How Amanda Hocking REALLY Did It – An Inspiration for All Authors
Amanda Hocking, as I’m sure you know, is a best-selling e-author on Amazon.com. Since uploading her first e-book in the spring of 2010, she has grossed about $2 million. She’s got 10 novels under her belt, all of which fall into the paranormal-romance category. The prominent entertainment company, Media Rights Capital, optioned her four-book vampire…
Sell More Books This Holiday Season
The holidays are coming, and people are looking for great gift ideas for friends, family members and professional colleagues. Why not promote your book as a gift? Here are some ways you can make your book a hot gift idea for the holidays: Hold a sale. Everyone loves a bargain, especially around the holidays. Discount…
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