The content and business information on a book’s back cover will determine whether a store will sell the book and whether someone will buy it. Knowing the basics required for a back cover are essential for getting your book the attention it deserves. After the front cover, which grabbed the customer’s eye and got him…
Category Archives: Book Design
How to Create Book Covers That Sell
Nothing is more important than an effective book cover to sell a book. The front cover must stand out to get people’s attention within a second or the sale may be lost. Here are a few key points to make sure your cover has what it takes to sell your book. As important as it…
Choosing Your Book’s Size
Choosing what size to make your book can be simple or difficult depending on the kind of book you are writing. Most importantly, you need to consider what your readers will want and what size will make your book sell. What size should your book be? Both beginning and longtime authors have to make this…
Your Book Cover: What Kind of First Impression Does it Make?
1. A potential reader’s first impression of your book is the cover.
There is an entire psychology built around the concept of “first impressions”
that should be understood by anyone whose product (a book, in this case)
is just one among many in competition for the public’s attention.
2. Think of the cover of your book in terms of “product packaging” in the
same way that manufacturers regard the packaging of their products. The cover of your book is the “packaging”, the “box” (metaphorically speaking) that contains the “product”. The product is the story inside the “box”.
Eight Tips for Better Book Cover Design
As a design educator, I’m often asked to critique book covers. The most common stumbling block is typography. Here are some simple tips for designers and do-it-yourselfers. 1. Title text often tends to crowd the space. Ideally it should either sit comfortably within the cover and have some breathing room, or alternatively, it should expand…
How Not to Drive Your Book Designer Crazy
Many authors have plans for how they want their books to look, but just as too many cooks in the kitchen can ruin a meal, so too much detail and an author’s attempts to micromanage the process can create confusion in designing a book. When authors finish their books, they may have ideas for how…
Book Cover Design – Choosing the Right Designer for Your Book
Getting the right book cover design is critical to the success of your book, and choosing the right designer is critical to getting a great book cover. There are hundreds (thousands?) of book cover designers out there, so how do you choose the best one? First of all, there are probably many designers who could…
Covers Sell Books
Packaging is everything. Each year, corporations spend more than $50 billion on product packaging and design. $50 billion, not for the products themselves or for the wrapper but $50 billion just for the design of the wrapper. Everyone judges a book by its cover. No one reads the book before they make a buying decision….
Making the Most of Your Book’s Title Page
The title page of a book announces identifying essentials of the book: title, subtitle, author, and publisher. It may also include more publishing information or descriptive text about the book. Illustrations can also be found on title pages. While this page primarily provides book facts, it is commonly also the most decorative display page in…
15 Tips for Great Book Cover Design
After their book is written and editors sign off on the final rewrite, authors often turn their attention to what will become one of their most agonizing tasks in the entire process – deciding on a book cover design. One reason the task becomes so daunting and painful is that authors too often wait until…
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