1. A potential reader’s first impression of your book is the cover.
There is an entire psychology built around the concept of “first impressions”
that should be understood by anyone whose product (a book, in this case)
is just one among many in competition for the public’s attention.
2. Think of the cover of your book in terms of “product packaging” in the
same way that manufacturers regard the packaging of their products. The cover of your book is the “packaging”, the “box” (metaphorically speaking) that contains the “product”. The product is the story inside the “box”.
Continue Reading »
As a design educator, I’m often asked to critique book covers. The most common stumbling block is typography. Here are some simple tips for designers and do-it-yourselfers. 1. Title text often tends to crowd the space. Ideally it should either sit comfortably within the cover and have some breathing room, or alternatively, it should expand…
Continue Reading »